To intensify focus in key strategic areas, Discovery Communications India has made organisational changes.
The erstwhile division of roles on the basis of mass and premium networks has been done away with, said a company statement. The new structure has distinct verticals for content development and marketing to drive deeper focus and offer greater leverage across the 13 network channels. A dedicated vertical for digital has also been created.
Issac John will take on the role of business head for digital with a singular focus to build a strong D2C presence via digital product offerings. Sai Abishek will lead the content vertical for factual and lifestyle entertainment while Vednarayan Sirdeshpande will take over the marketing portfolio for the network including factual, lifestyle, kids as well as trade.
Megha Tata, managing director, South Asia, Discovery Communications India, said, “We have made select changes in our organisation structure in light of the opportunities available in the evolving media landscape. The sharper focus on functional areas will help us become more potent and agile.”