Discovery Networks Asia-Pacific has appointed Karan Bajaj as SVP and GM of South Asia, effective 17 October 2016.
Bajaj was most recently CMO at baby specialist Aden and Anais in New York. He replaces Rahul Johri, who took over as CEO of BCCI in June.
He will be based in Mumbai and report to Arthur Bastings, president and MD, Discovery Networks Asia Pacific.
Bastings said, “India has quickly become one of Discovery’s top-priority global markets. These are exciting times as we strategically step up our investments to take advantage of very dynamic growth in both TV and digital. Karan brings that rare combination of creative flair, a strong instinct for the Indian millennial zeitgeist and a cutting-edge leadership style. His proven track record of scaling businesses and brands speaks for itself.”
Bajaj has over 15 years of brand management and digital strategy experience across Asia and North America, at Kraft, Boston Consulting Group and Procter & Gamble.