What does the study of ecology have to do with developing a better understanding of our complex communications landscape? No Clue? Well if I hadn’t come to the Cannes Advertising Festival this year then I wouldn’t know either.
Nishad Ramachandran, vice president and head, iContract, says it’s fine to screw up sometimes in order to create pathbreaking ideas
A quiet start to Cannes Lions this year. A good number of adlanders were still getting in, and more are expected on Monday so that’s a better day to take stock. That there are more clients in Cannes this year is undeniable. What value they see in attending Cannes is a line of thought I shall chase mid-festival when I talk to some of them. So in an industry that loves superlatives, the first question is always likely to be - is it louder, noisier, and bigger than last year? Louder and noisier, yes. And the football fever isn’t helping matters.
Starcom MediaVest Group (SMG) and Microsoft will host TED@Cannes, the first industry sponsored Technology, Entertainment, Design (TED) event. This invite-only event will be held at the Microsoft Pavilion from 4:30-7:30 p.m. on Monday, June 21, 2010 during festival week. This is only the second installment of the “TED@” series. The first was TED@State in 2009 sponsored by The Global Partnership Initiative, a government program launched by U.S. Secretary of State, Hillary Rodham Clinton.
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