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Campaign India is launching the Campaign India Digital Media Awards with BBC.com as its partner. The awards will honour marketers and their agencies for outstanding work in promoting products and services through the digital medium and will be judged by an independent panel of industry experts.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.