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Campaign India is launching the Campaign India Digital Media Awards with BBC.com as its partner. The awards will honour marketers and their agencies for outstanding work in promoting products and services through the digital medium and will be judged by an independent panel of industry experts.
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Indian consumer sentiment remains strong, with 61% expecting continuous good times --second only to China.
Hype on its own is fleeting, but hype built on community and authenticity can shape a brand’s future.
The move reflects a shift towards a more user-centric pricing approach, particularly at a time when investors are increasingly conscious of costs and value.