According to the findings of the annual Digital advertising report jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB, digital advertising is expected to reach INR 4,391-crores by March 2013. It is expected to reach INR 3,535-crores by the end of this calendar year. The report estimates that currently (March 2012) the value of the market is INR 2,851-crores.
The report states that according to publicly available sources, the total size of offline advertising market including Print, TV, OOH, Radio, Cinema is INR 26,501-crores in the year 2012. Compared to this, the digital market at INR 2,851-crores is almost 11% of the conventional medium. Moreover, the report observes that on an average, the digital ad spends have been growing at 25% year-on-year basis.
Travel and BFSI continued to be the main spenders as far as display ads are concerned, noted the report. The display ad spend by automotive companies has appreciably increased. Their overall share has risen from 9% in FY2010 to 13% in FY2011 to 14% in FY2012 as reflected below.