DGM India launches ad network dgMatix

DGM India has announced the launch of a premium brand ad network - dgMatix. It will utilise DGM’s proprietary technology, and is capable of tracking click frauds and measuring campaign performance on multiple parameters.

Anurag Gupta, managing director, DGM India, said, “The platform is significantly different from the other platforms available in the Indian market for the advertisers. It uses proprietary JavaScript injection technology to put an ad on the publisher's website without interfering with the existing ad units or existing design of the website.”

“Additionally, there are no costs for publishers for serving dgMatix ads. The ad units created by dgMatix are additional high impact units on the publisher’s website that is interoperable with multiple platforms like Flash, HTML5, etc. Our technology optimises the publisher's inventory and provides maximum eCPM and eCPC,” he added.

The company noted that the ad server resides on Amazon and the delivery system works from Amazon CloudFront which allows to automatically route end users to the closest available location, thus ensuring the fastest delivery of ads without drop outs.

dgMatix offers two kinds of solutions to brand advertisers – Impact and Reach. On select websites, the network will offer ad units like Brand Box (a slider unit that can play rich media ads to static images), Brand Bar (ads in the margin or free space on the left and right side of the website content) and Brand Bang (site captures or take-overs and high impact flash or HTML5 ad units).