Consumer goods company, APIS India has awarded its media mandate to dentsu X India.
APIS, that entered three years back, has a considerable presence in the e-commerce and modern trade segment.
Pankaj Mishra, CEO, APIS India said, “The dentsu X team has impressed us with their consumer and market insights, their appreciation of consumer connect and driving experiences.”
Divya Karani, CEO, dentsu X said, “This is a testimony to the value dentsu X brings to the business. When clients who have experienced our work, reach out to award us new business, it is very gratifying. In a year when we have clinched large new business wins, awards and accolades from the industry, this is the cherry on the cake.”