Securities and Exchange Board of India (SEBI) has assigned the media planning mandate for its multimedia investor education and awareness campaign to Dentsu Media. The appointment is for a period of two years.
The mandate was won in a pitch that involved 13 agencies in a tender process, according to a Dentsu Media statement.
The selection committee was headed by K V Kamath, and comprised of senior SEBI officials and a few senior professionals from advertising and marketing. The campaign will aim to educate and create awareness amongst retail investors and convert the current savers into investors.
Ogilvy & Mather is the creative agency on the campaign.
A senior SEBI official said, "We are glad on appointment of Dentsu as the media agency for our investor awareness campaign. The appointment has taken place after a detailed competitive and transparent process, and we now look forward to work together, so as to achieve the objectives set out for this campaign."
Divya Gupta, chief executive officer, Dentsu Media, said, "It is an absolute honour to handle SEBI’s media business. We are extremely proud to have won this opportunity of partnering with one of the apex regulatory authorities of India, and we look forward to the kind of work that we would be able to do in this category."
Rohit Ohri, executive chairman, Dentsu India Group, said, "This is a really prestigious win for us. We are hoping to be true partners to SEBI to help deliver the greatest value for the investor awareness campaign.”