Dentsu Marcom announces five senior appointments

Titus Upputuru has been promoted to national creative director

May 23, 2011 04:38:00 PM | Article | Campaign India Team

The Dentsu India Group has announced five senior-level appointments at Dentsu Marcom. Titus Upputuru, executive creative director, has been promoted to national creative director, Dentsu Marcom. Chandana Agarwal, previously vice president, has been promoted to senior vice president, Dentsu Marcom. In an intra-group move, Ranjit Kumar Gupta has been brought in from Dentsu Creative Impact as senior vice president, Dentsu Marcom. Shaleen Sharma has been appointed as vice president, strategic planning, Dentsu Marcom, and Sunita Prakash has joined as vice president, account management, Dentsu Marcom. Sharma joins Dentsu Marcom from RK Swamy BBDO, Delhi where he led strategic planning and business consultancy at The Hansa Group, while Prakash joins Dentsu Marcom from Solutions Digitas (a Publicis Group Company) where she was VP on FMCG, IT and Insurance verticals. All personnel will report in to Hiroshi Omata, chief operating officer, Dentsu Marcom.

Commenting on the appointments, Omata said, “We are always on the lookout for the right people who can share our vision and partner with our clients to create ‘Good Innovation.’ Titus, Chandana, Ranjit, Shaleen and Sunita bring on board great depth and diversity of talent, knowledge and experience. Having them lead our creative, planning and service outcomes makes me very buoyant about our performance in India."

On the new role, Upputuru said, “Globally, Dentsu comes up with really innovative, new-age ideas and sweeps most of the shows. I look forward to bringing in and building that unique creative culture within India. We are sprucing up teams across the board and I am excited at taking up all sorts of unique marketing and communication challenges that our current and future clients may have in order to give them a great bang for every buck that they spend."

“These are exciting times at Dentsu. The transformation that is underway makes it almost like working in two different places at once - in an entrepreneurial set up with its hunger and drive; and a global conglomerate, in terms of its scale and ambition. Such an environment gives me the best of both worlds and I am looking forward to playing a larger role in Dentsu’s growth in India,” added Agarwal.

Commenting about his new role at the organisation, Gupta said, “I am excited about the change that’s sweeping across the Dentsu India Group and I am equally excited to be part of it. My new role at Dentsu Marcom, in addition to ensuring top-of-the-line service deliveries to clients, is to grow the agency’s footprint in India. This is something I look forward to greatly and this really gets my adrenalin flowing.”

Speaking about his mandate, Sharma explained, “I am very excited with my role at Dentsu Marcom; it is very close to what I imagined doing at this stage of my life. My remit here is two-fold. On the client front, it is about building a solid planning product, especially on brands that encapsulate technology and how it intersects and enhances human lives. And internally it is about spawning and inspiring a culture of curiosity, innovation and best-in-class thinking.”

Prakash added, “This is a growth phase for the agency and my role is to be one of the change managers and bring in that growth. One has always admired the Japanese way of working which is about being precise, disciplined, system and process oriented and yet being able to do great clutter breaking work. But where the ideologies really match is Dentsu’s client-centric approach since my biggest motivation is client delight.”