Overall organic revenue for Dentsu in 2023 was lacklustre, with the agency largely seeing growth in its home market of Japan
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Following an operational disruption earlier this year, the renewed brand direction focuses on resilience, intent and community connection.
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IAA India and Snapchat brought together agencies and creators for a hands-on look at AR’s growing role.
Here's something that might surprise media planners: when someone watches live sports on their TV, and someone else watches on their phone, they're probably not the same person switching devices. They're actually different audiences.
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Amazon Prime Video and WPP OpenDoor executed a multi-platform rollout for The Family Man Season 3, integrating the series into everyday viewer environments.
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