Campaign India Team
Mar 28, 2014

Dentsu Communications bags creative duties of TVS group's Emerald Haven Realty

The account was won following a multi-agency pitch

Dentsu Communications bags creative duties of TVS group's Emerald Haven Realty

Dentsu Communications has bagged the creative duties of Emerald Haven Realty (EHRL), a part of the TVS group.

The account was won following a multi-agency pitch, informed a Dentsu statement.

On awarding the creative duties to Dentsu, R Chandramouli, president and CEO, EHRL, said, “We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise.”

“This win not only strengthens our relationship with the TVS Group, but also our Southern network. We look forward to creating some distinctive and memorable communication on the brand,” said Rohit Ohri, executive chairman, Dentsu India Group and CEO, Dentsu Apac South.

Simi Sabhaney, CEO, Dentsu Communications, added, “We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered.”

Samrat Chengapa, VP, Dentsu Communications, said, “Emerald Haven Realty, rooted in the values of the TVS group, is committed to creating homes that will bring joy to their consumers. It gives Dentsu great pride to be partnering them in this journey. We look forward to creating some impactful work for them in the near future.”

Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

3 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.