Dentsu Communications bags creative duties of TVS group's Emerald Haven Realty

Dentsu Communications has bagged the creative duties of Emerald Haven Realty (EHRL), a part of the TVS group.

The account was won following a multi-agency pitch, informed a Dentsu statement.

On awarding the creative duties to Dentsu, R Chandramouli, president and CEO, EHRL, said, “We are happy to have Dentsu partnering us in creating value to our customers through their processes of deep customer understanding, well established creative development and global expertise.”

“This win not only strengthens our relationship with the TVS Group, but also our Southern network. We look forward to creating some distinctive and memorable communication on the brand,” said Rohit Ohri, executive chairman, Dentsu India Group and CEO, Dentsu Apac South.

Simi Sabhaney, CEO, Dentsu Communications, added, “We will strive to provide impactful communication solutions in this category, which is otherwise so undifferentiated and cluttered.”

Samrat Chengapa, VP, Dentsu Communications, said, “Emerald Haven Realty, rooted in the values of the TVS group, is committed to creating homes that will bring joy to their consumers. It gives Dentsu great pride to be partnering them in this journey. We look forward to creating some impactful work for them in the near future.”