Dentsu India has announced the appointment of Malvika Mehra as chief creative officer. Mehra will be heading creative for the agency across its offices and will also be heading the launch of Dentsu India Tomorrow Lab - the new design and innovation unit.
Mehra had founded Tomorrow Creative Lab in 2016.
Simi Sabhaney, CEO, Dentsu India, said, “I am delighted to welcome Malvika to the Dentsu family. I have worked with her in the past, and I must say it was a rather fruitful experience. I respect Malvika for her fine design thinking ability, entrepreneurial spirit and her hunger to create great work that works.”
Mehra said, “Change is the only constant. Anyone worth his or her salt interested in creating game changing brands of the future, needs to be agile and learn to adapt, quickly. Joining Dentsu India as CCO, has been the most interesting pivot in my entrepreneurial journey. With the backing of the robust, truly collaborative DAN network and teams and a solid, go-getter business partner in Simi, I get to play that fancy word, intrapreneur for real. And continue to place the brand, at the golden intersection of ideas (of course), but also design and technology, for all our amazing clients.
In a career spanning 20 years, Mehra has also worked with Ogilvy and Grey.