Advertising
Raahil Chopra
Jun 20, 2020

Debate: Brand purpose - is it 'responsible' or 'opportunistic'?

In the first 'Vice and Versa' debate conducted by The Advertising Club, Josy Paul and Santosh Desai exchange views on the topic

Agnello Dias, Josy Paul and Santosh Desai

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

1 Only 100 million of India's 547 million OTT users are paying subscribers: Ormax report

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

2 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Kia's Sonet embarks on a journey of uncharted thrill

4 Kia's Sonet embarks on a journey of uncharted thrill

India 2030: Middle class majority to fuel shift to experience-led spending

5 India 2030: Middle class majority to fuel shift to experience-led spending

Can sound make you taste spice? 7UP thinks so

6 Can sound make you taste spice? 7UP thinks so

Beyond the follower count: When influence meets due diligence

7 Beyond the follower count: When influence meets due diligence

Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

8 Omnicom CEO John Wren dismisses speculation about Omnicom-IPG deal leading to client attrition

The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

9 The curious case of Gangoogly: How Bare Bones bowled a digital doosra for Google Search

IPL ads: High stakes, low recall, and smarter plays

10 IPL ads: High stakes, low recall, and smarter plays

Related Articles

24 hours with… Josy Paul
Advertising
Dec 11, 2023
Campaign India Team

24 hours with… Josy Paul

The Advertising Club announces digital debate series
Digital
Jun 10, 2020
Campaign India Team

The Advertising Club announces digital debate series

Kaizad Pardiwalla moves to BBDO India
Advertising
Aug 28, 2023
Campaign India Team

Kaizad Pardiwalla moves to BBDO India

Josy Paul to lead SDG Lions Jury at Cannes 2025
Advertising
Jan 21, 2025
Campaign India Team

Josy Paul to lead SDG Lions Jury at Cannes 2025

Just Published

Cheil India restructures as Cheil SWA Group
Advertising
36 minutes ago
Campaign India Team

Cheil India restructures as Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

WPP eyes India for growth as global revenue faces headwinds
Advertising
2 hours ago
Vinita Bhatia

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

The big CTV promise: A game-changer for advertisers
Advertising
3 hours ago
Nishant Gopalia

The big CTV promise: A game-changer for advertisers

India is at the cusp of a CTV revolution, and brands that embrace this shift today will gain a competitive edge, says Tonic Worldwide’s SVP for media and martech.

Brands must eradicate the 'insight famine' to find success: Cannes Lions
Advertising
4 hours ago
Chris Powell

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.