DDB MudraMax has been appointed media planning and buying partner by bath and kitchen fixtures company Moen India.
Media duties across mass media, digital, retail and OOH have been mandated to the agency.
Smarty Pal Singh, country manager Moen India, said, “DDB MudraMax brings a huge amount of knowledge with them on the efficacy of the various media vehicles. Their analytical approach to provide solutions around our needs is appreciable. The clarity and commitment exhibited by the team, drove our decision in their favor. Their expertise in the media domain is a good fit for a growing brand like ours. Our intent is to create a delightful disposition towards the category and make Moen synonymous with the category itself.”
Anwesh Bose, senior VP - media, North and East, DDB MudraMax, added, “Moen is a significant win for us and is a big responsibility as well. We are delighted to get the opportunity to work on one of the leading global brands and partnering them in their endeavor to become the best brand in its category in India.”