Campaign India Team
Aug 02, 2013

DDB MudraMax wins Moen India’s media duties

The agency will handle digital, retail and OOH besides mass media planning and buying, for the bath and kitchen fixtures company

DDB MudraMax wins Moen India’s media duties
DDB MudraMax has been appointed media planning and buying partner by bath and kitchen fixtures company Moen India.
Media duties across mass media, digital, retail and OOH have been mandated to the agency.
Smarty Pal Singh, country manager Moen India, said, “DDB MudraMax brings a huge amount of knowledge with them on the efficacy of the various media vehicles. Their analytical approach to provide solutions around our needs is appreciable. The clarity and commitment exhibited by the team, drove our decision in their favor. Their expertise in the media domain is a good fit for a growing brand like ours. Our intent is to create a delightful disposition towards the category and make Moen synonymous with the category itself.”
Anwesh Bose, senior VP - media, North and East, DDB MudraMax, added, “Moen is a significant win for us and is a big responsibility as well. We are delighted to get the opportunity to work on one of the leading global brands and partnering them in their endeavor to become the best brand in its category in India.”
Campaign India

Related Articles

Just Published

8 hours ago

Srinivasan Swamy elected as AFAA's chairman

Announcement made during the general body meeting on 1 December

11 hours ago

Deloitte India partners with News Broadcasters ...

This alliance will launch an integrated performance and rewards forum for the news media industry

12 hours ago

upGrad files trademark infringement suit against Scaler

The suit has been filed in the Delhi High Court as upGrad accused Scaler of using its brand name on Google Ads

14 hours ago

Live blog: News updates - week of 29 November

In the news: IOS Sports & Entertainment, One Life Studios, Pogo, St Botanica