Iraj Fraz Batla has joined DDB Mudra Group as ECD, DDB Mudra West. He will be based in Mumbai and report to Rahul Mathew, NCD, DDB Mudra Group.
Prior to this Batla was with Scarecrow M&C Saatchi.
Mathew said, “Fraz fits right into the diverse talent mix that we’re trying to create at the group. His appointment reinforces the group’s agenda of welcoming people with different capabilities and the agility to work seamlessly across functions. He has been groomed by the culture of large network agencies; been exposed to the digital forward markets of the middle-east and has learnt the ways of an entrepreneurial venture. I’m looking forward to see him use these influences to help brands, as they chart new journeys for themselves.”
Batla said, “The DDB network has been built on advertising that changed advertising. From Bill Bernbach’s Volkswagen work like ‘Think Small’ to Avis’ No. 2 strategy to DDB Mudra’s ‘Project Free Period’ for Stayfree; the work has consistently reflected disciplined artistry and an honest point of view. And, I am here to use my energy in producing such work.”
In a career spanning 16 years he has also worked with Leo Burnett, Y&R (UAE), J Walter Thompson and McCann.