DDB Mudra Group has announced that it has won the ‘Managed Marketing Services’ mandate for SAP India following a multi-agency pitch.
The agency has a created customised infrastructure for the account and put together a 50-member team across its Bengaluru, Mumbai and Gurgaon to handle creative, content development, digital and social media marketing, telemarketing and audience engagement, experiential marketing and event design, ‘with an integrated approach’.
The mandate will be led by Ashwani Dhingra, SVP, DDB Mudra North.
Rajesh Kumar, VP – audience, industry and digital marketing, SAP Asia Pacific and Japan, said, “Delivering experiential marketing in today’s omni-channel environment requires deep expertise as well as scale. DDB Mudra Group’s long standing presence in this market, talent and commitment to this partnership gives us confidence in beginning this journey together.”
Madhukar Kamath, group CEO and MD, DDB Mudra Group, said, “This is one of the most challenging yet exciting assignments I have been associated with in recent times. An engagement of this nature for a B2B brand is a rarity in the agency landscape. The ‘Managed Marketing Services’ model is also in line with the global alignment of SAP with the Omnicom Group.”
SAP had announced in June 2014 that it had consolidated its global communications, advertising, media and other marketing services mandate with Omnicom Group.
Vandana Das, president, DDB Mudra North, noted that the agency has the infrastructure and talent to support the challenging requirements of the mandate.