DDB Mudra Group has won the creative mandate for Moonbow, Hindware's water and air purifier brand post a multi-agency pitch.
The agency's Gurugram office will handle the creative strategy and execution. The account will be led by Ashwani Dhingra, executive vice president and business partner, DDB Mudra North.
Rakesh Kaul, president - consumer products division, Hindware, said, “DDB Mudra has been our agency partner for Hindware Kitchen Appliances and Water Heaters. We have grown in these categories faster than the industry to capture good market share within three years and DDB Mudra has played its part in helping us achieve this growth. We expect DDB Mudra team to work in the same manner for our Moonbow brand and be a part of the brand’s growth journey.”
Rajiv Sabnis, executive director, DDB Mudra Group, said, “Water purification is a highly competitive category in India today. With the pressure on ground water supply increasing in every large city/ town and the over reliance on the monsoons every year, the need for purification is clearly felt in every home. Newer entrants in this category need to redefine the health benefits that more advanced water purification systems can deliver. Moonbow is uniquely placed to raise the stakes on their water purification offering and its proven benefits. We have an interesting challenge, to establish a differentiated and relevant health benefit amongst Indian homemakers.”
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