Campaign APAC Team
Jun 20, 2018

Day 4 Live Cannes lowdown: Havas, influencers and hangovers

As the festival inches to a close, our editors discussed a few issues that have surfaced so far this year.

(L-R) Campaign Asia's head of content Robert Sawatzky and Matthew Miller, Campaign's online editor for Asia-Pacific
(L-R) Campaign Asia's head of content Robert Sawatzky and Matthew Miller, Campaign's online editor for Asia-Pacific
On Day Four at Cannes and Campaign editors Robert Sawatzky and Matthew Miller got a breather at the merry-go-round while keeping you updated on all news on the ground. Watch them discuss about the new categories introduced at the festival this year. Robert also delved into the challenges of judging Social & Influencer and Creative Ecommerce in his article where he spoke to Minah Kim, a juror for the Creative Ecommerce category. Matthew meanwhile covered the big story from Yannick Bolloré, chairman and CEO of Havas Group and chairman of Vivendi. 
 
Day three at Cannes and Campaign editors Robert Sawatzky and Matthew Miller have been doing the rounds of all the briefings, breakfasts and brand bashes to keep you informed of all the news on the ground.  Over the noise from Campaign's own party in the background, here they discuss how Twitter hopes to help brands get involved in topical conversations (see Robert's interview with Twitter CMO Leslie Berland); an interesting session with the Olympic fencer Ibtihaj Muhammad, who spoke at the IPG Mediabrand's women's breakfast; and celebrating Campaign at 50 with our CEO Kevin Costello. Catch up with all other stories from Cannes, including Matthew's coverage of Alibaba and Kantar's claim to redefine brand-building at ‘China speed’, plus last night's winners in Film Craft, Digital Craft, Industry Craft, Entertainment, Brand Experience & Activation, Entertainment for Music and Creative Ecommerce at this link. 
 
 
 
 
Our editorial team on the ground sum up the latest news from day one and two at Cannes in the videos below.
 
Campaign Asia-Pacific editors Robert Sawatzky and Matthew Miller have jetted to Cannes from our Hong Kong headquarters to cover all the news relating to the Asia region this week. 
 
Watch the video below for their initial assessment of the set-up and scene at Cannes 2018, including the lowdown on Twitter, Spotify and Alibaba's presence and their thoughts on the day's most interesting discussions.   You can also read their stories, filed on the fly between interviews, talks and opening parties: Robert listened to a panel debate 'the death of masculinity'; while Matt heard McKinsey reveal their new research on combining creativity with data. Matt also chatted to Andrew Casale of Index Exchange about the Japanese digital ad market, which Casale says is ready for a "pivot" towards greater supply chain transparency.  
 
 
In the second video they've identified that there's more of a focus on the Lions and their winners at Cannes this year, an attempt by the organisers to move away from some of the other events that surround the Festival. Campaign Asia's head of content Robert Sawatzky also gives the lowdown on the time he spent catching up with CMOs to get their take on this year's festival: Mars Pet Nutrition CMO Jane Wakely told him she appreciates the shorter week at Cannes this year while Samsung CMO Younghee Lee stressed the importance of re-focusing on creativity. Matthew Miller, Campaign's online editor, also covered Johnson & Johnson's 're-staging' of their baby products business and how they put a new spin on 'gentle'. 

Check back daily for more winners lists, more stories and more video reports from our team on the ground.  
 
(Video editing by Rick Boost)
 

 

Source:
Campaign India

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