Datalicious, a data analytics agency providing full-service marketing solutions and products, has opened a hub in Bengaluru and appointed Siddharth Manuja as country head.
Prior to this, Manuja worked with Facebook.
The Bengaluru office has 15 members and will service clients across South East Asia and the world, informed a statement from Datalicious.
Manuja said, “My years at Facebook taught me a lot about how data drives effective outcomes. With Datalicious we extend that principle across a multitude of channels, ensuring marketers reach the right people, in the right place, at the right time – using insights and algorithms researched and developed here in India."
Antony Wilcox, who heads the regional headquarters of the agency in Singapore, said, “India’s impressive economic growth is bringing more people online and creating opportunities for marketers to develop closer bonds with their audience. With more than 400 million Internet users there’s already a wealth of data that marketers can be using to develop more effective campaigns – we’re here to help them achieve that.”
Christian Bartens, CEO, Datalicious, added, ”Australia has some great analyst talents but while the the quality is awesome, there aren’t that many so the low quantity means it’s difficult to scale data science and engineering teams to respond to immediate growth challenges. This was reflected in the AIMIA 2016 Digital Industry Salaries report - while the national average for 457 work visas is about 1 per cent, in digital it is 10 per cent and I would estimate - given data analytics being even more of a niche than digital - that it’s even higher in data analytics, closer to 20 per cent probably. Now consider that there are only 67,000 university students in Australia studying engineering & technology degrees, whereas in India there are over 4 million, so it makes a lot of strategic sense to tap into the Indian analytics talent market.”
Datalicious' clients in India include GoIbibo, Newshunt and Dainik Bhaskar.