Dandera to get Sonu Sood as brand ambassador

Is set to launch an advertising campaign in September, for its first EV featuring Sood.

Sep 01, 2022 07:29:00 PM | Article | Campaign India Team

Sustainable mobility startup, Dandera Ventures, has announced the appointment of actor Sonu Sood as brand ambassador for its range of electric vehicles to be launched in September.  
 
Through this association, Sood will support the brand in championing the cause and adoption of environmentally sustainable mobility, and also communicate its values and the EV’s features and benefits to Dandera’s customers and other stakeholders.   
 
Dandera is set to launch an advertising campaign in September, for its first EV featuring Sood. 
 
Kshitij Bajaj, co-founder and CEO, Dandera Ventures, said, “Sonu and Dandera as a brand both believe in doing good for the people around us, and in protecting our planet for the future generations. All of us at Dandera have long admired his untiring humanitarian efforts and we are confident that like Sonu, Dandera as a brand will soon become synonymous with qualities like conviction and reliability.”
 
Kanav Manchanda, co-founder and COO, Dandera Ventures, said, “We believe that Sonu’s support will go a long way in establishing Dandera as the commercial EV manufacturer of choice for millions of owners and drivers in the near future. We are equally excited to align our business and growth strategy with Prime Minister Narendra Modi’s vision for ‘Make in India, for the world’.”