The awards showcase the best emerging design and advertising talent from hundreds of colleges and universities around the globe and promote it to the creative community worldwide.
Starting 21 September, 15 past winners of these awards will battle it out to create a publicity campaign for the 2010 Awards. The brief arrived in competitors' inboxes just recently and they have 30 days to create a buzz that will inspire tutors and students to take part in next year's awards.
The prize to the loudest buzz-maker will be a 4-week paid work placement at AMV.BBDO in London.
"D&AD Student Awards have a record of helping to kick-start careers," said D&AD President Paul Brazier, who is also executive creative director at AMV.BBDO. "We want as many people to enter the 2010 Awards as possible. We hope this 30-day challenge will grab the attention of tutors and students alike. The winner of the challenge will get some valuable industry experience.. That and the pleasure of me breathing down their neck for a month."
The prize will go to the idea that results in the largest number of eligible registrants and creates the biggest splash across multiple media channels. The winner will be announced on 22 October.
The following student winners are taking part - from the UK, there's Will Bollen, Emily Churches, Jerry Clark, Tori Fannon, Alex Harrison, Sarra Hornby, Chris Lee, Sarah Elizabeth Mayes, Aaron McCarthy, Sam Pilling, Jan-Erik Skevik and Stuart Stutch. From Sweden, there's Petter Prinze and Samuel Nilsson, while from Italy, there's Valeria Vanzulli.