D&AD 2015: J. Walter Thompson, McCann Erickson bag six Pencils each; India ends with 19

On the third and final day of the award announcements for D&AD 2015, J. Walter Thompson bagged six Pencils. All of them were for the entry 'Make Every Yard Count' for Nike India. The wins were in the 'Branded Film Content & Entertainment', 'Digital Marketing', 'Film Advertising' and 'Film Advertising Crafts' (three) categories.

 

McCann Erickson added four Pencils to its two from day two. The agency bagged all its Pencils for Perfetti Van Melle. The day three Pencils were in the 'Graphic Design' (two), 'Outdoor Advertising' and 'Art Direction' categories.

 

Ogilvy & Mather India too added to its Pencil tally from day two. The agency bagged two more Pencils to end with three, as its entry 'Buffering' for Mondelez India Foods in the 'Branded Film Content & Entertainment' category, and 'Sufi Rock - Horns' in the 'Art Direction' category impressed the jury.

 

BBDO India (Gurgaon) bagged a Pencil for its 'DREAM2ADVANCE' entry in the 'Graphic Design' category; while Mudra Communications bagged a Pencil for its 'Bi-Xenon Headlamps' in the same category.

 

Handloom Picture Company's 'Mute. Unmute. PauseIndia' bagged a Pencil in the 'Film Advertising Crafts' category.

 

Grey Group Mumbai bagged a Pencil for its 'Positive and Negative Stories' for Procter & Gamble's Duracell in the 'Writing for Advertising' category.