Dabur Honey rolls out new TVC

Dabur has brought together MS Dhoni and Amitabh Bachchan in a new campaign to push forward Dabur Honey's brand's message, 'Drop Sugar and switch to honey."

In the campaign, both the brand ambassadors of Dabur are engaged in a competition on 'Who Will Make India Healthier' by getting consumers to switch to Dabur Honey. They go on to talk about how Dabur Honey provides one with unbelievable amounts of energy, fitness and a perfect figure. The launch of this new campaign is a part of Dabur Honey's ongoing initiative -- "Cheeni Ko Maaro Dhakka". The new advertisement has been created by Lowe.

KK Rajesh, executive vice president-marketing (health care), Dabur India said on the campaign, "With this campaign, India's youth and health icon MS Dhoni joins Mr. Bachchan in spreading the message. Now, both Dhoni and Mr. Bachchan will impart the idea of healthy living for India, propagating the need to stay fit with Dabur Honey."