Campaign India Team
Jan 30, 2019

Cure.fit assigns media mandate to Wavemaker

Agency to handle media planning and buying

Cure.fit assigns media mandate to Wavemaker
Wavemaker has bagged media mandate for Cure.fit, a health and fitness start-up led by Mukesh Bansal and Ankit Nagori.
 
Naresh Krishnaswamy, head, growth and marketing, Cure.fit, said, “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach and ideas which were in-sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.” 
 
Kishan Kumar M S, VP, Wavemaker India, said, "We are extremely thrilled and honoured to partner with Cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.” 
 
Cure.fit was launched in 2017 and offers fitness under Cult.Fit, health food under Eat.Fit, yoga and meditation centres under Mind.Fit and doctor consultation, health check-up and managed care plans with Care.fit.
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

1 day ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

1 day ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

1 day ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021