Campaign India Team
Jan 30, 2019

Cure.fit assigns media mandate to Wavemaker

Agency to handle media planning and buying

Cure.fit assigns media mandate to Wavemaker
Wavemaker has bagged media mandate for Cure.fit, a health and fitness start-up led by Mukesh Bansal and Ankit Nagori.
 
Naresh Krishnaswamy, head, growth and marketing, Cure.fit, said, “We are delighted to announce Wavemaker as our media planning and buying partner. Their passion towards the brand and strategic approach and ideas which were in-sync with our brand philosophy, helped us in making this choice. We look forward to a great association with team Wavemaker.” 
 
Kishan Kumar M S, VP, Wavemaker India, said, "We are extremely thrilled and honoured to partner with Cure.fit in their journey of making India healthy and fit. They are a disruptor in the category with an inspiring vision and that makes our mandate even more exciting and challenging. We are really looking forward to creating a differentiated media product rooted in our purchase-journey framework leveraging the strength of GroupM and WPP.” 
 
Cure.fit was launched in 2017 and offers fitness under Cult.Fit, health food under Eat.Fit, yoga and meditation centres under Mind.Fit and doctor consultation, health check-up and managed care plans with Care.fit.
 
 
Source:
Campaign India

Related Articles

Just Published

Premium
Independent agency network Local Planet opens in Apac
Premium
10 hours ago

Independent agency network Local Planet opens in Apac

Percept Media from India is among the nine agencies from the region

Premium
Brijesh Parmar joins Fulcro as ECD
Premium
10 hours ago

Brijesh Parmar joins Fulcro as ECD

Was head of art at The Womb previously

Premium
Cannes Lions 2019: DDB Mudra (two), FCB Ulka get shortlists in Sustainable Development Goals
Premium
11 hours ago

Cannes Lions 2019: DDB Mudra (two), FCB Ulka get ...

71 entries were submitted from India in this category

Premium
ADK Fortune gets Ambar Sharan Lal
Premium
12 hours ago

ADK Fortune gets Ambar Sharan Lal

Moves from HS Ads where he was GM