Chanda Singh
Sep 26, 2024

Curating unforgettable brand events—from concept to creation

By forging deep and meaningful connections, experiential marketing events promise to deliver a lasting impact on a customer's mind, says XP&D’s CEO.

The future of lead generation lies in a fusion of physical and virtual events that has gained popularity in recent years.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

6 minutes ago

Cheil India restructures into Cheil SWA Group

The network combines creative, digital, retail, and technology capabilities to deliver integrated marketing solutions.

1 hour ago

WPP eyes India for growth as global revenue faces ...

CEO Mark Read outlines AI strategy, India expansion, and four focus areas at WAVES 2025.

3 hours ago

Brands must eradicate the 'insight famine' to find ...

The fifth annual 'State of Creativity' report finds that more than half of brands describe their ability to develop high-quality insights as poor or very poor.

4 hours ago

When hands do the talking, the message hits home

A factory-floor film swaps voiceovers for sign language, as Godrej Consumer Products Ltd uses its employees with disabilities to spotlight silent strength and workplace equity.