Creativeland Asia launches research division Crossbow Insights
Will be led by Shalini Sinha
Aug 04, 2021 04:32:00 AM | Article | Campaign India Team
Creativeland Asia has launched Crossbow Insights, a specialised research division to bring together creativity, technology-based learning, and science.
This launch is aimed at helping brands re-think, re-evaluate, re-design problems and get a renewed perspective. It will also help them reach consumer truths to unlock the next level of growth.
Shalini Singh, CEO, consumer intelligence and director of strategy, Creativeland Asia will spearhead the consumer insights division.
Sajan Raj Kurup, founder and chairman, Creativeland Asia, said, “Last year and this year have had a huge impact in shaping the consumer behaviour of the future. I am excited to announce Crossbow Insights, a research and consumer insights company from Creativeland Asia. This new venture will be under the leadership of Shalini Sinha, who joined our team earlier this year to strengthen consumer insights and strategic thinking at CLA. With over two decades of experience and expertise in this field, Shalini is building a handpicked team of bright researchers and strategists at Crossbow Insights. Shalini and I share a vision to bring together creativity, technology-based deep learning and consumer research to partner marketeers to connect even more strongly with the market and consumers in the new-normal world we are all stepping into.”
Sinha said, “At Creativeland Asia, we endeavour to offer to our clients a holistic approach towards brand transformation. We want to focus on building products that will deliver meaningful solutions to brands, keeping their brand context at the heart of what we solve for. Using digital and agile techniques in a complimentary manner with Qualitative will help us uncover much deeper consumer behaviour that can help us solve client problems. With the launch of Crossbow Insights, I am certain we will further help brands identify and develop a robust brand strategy. With the experience and the expertise we have, we will be looking at working with brands at various stages of their development.”
The research division is in the process of building digital capabilities and will be using techniques like neuro-linguistic programming, psychometric methods, and the art of storytelling to understand human emotions.