Advertising
Dr AL Sharada
Nov 18, 2022

Creative critique from a gender lens: 7-11 November

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Creative critique from a gender lens: 7-11 November

What did not work:

 

Amazon Pay

Very stereotypical representation of boys, men providing for and taking care of women. All transactions are also taking place between men.

 

Gender Sensitivity Score (GSS): 2.25/5

 

Viacom18 Sports

It can not get more stereotypical. 

 

GSS: 2.25/5

 

Special mention:

 

Britannia

Once again, this ad glamourises unruly and indecent behaviour through a sports icon. Humorous? Definitely, not. Do desi herbs cause uncouth behaviour? I wonder!

 

GSS: 2/5

 

Other films from last week:

 

Myntra

GSS: 3/5

 

Berger Paints

GSS: 2.75/5

 

ManipalCigna

GSS: 3/5

 

Nykaa

GSS: 2.7/5

 

Agoda

GSS: 3/5

 

Cadbury 5 Star

GSS: 3/5

 

Bournvita

GSS: 3/5

Source:
Campaign India

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