Dr AL Sharada
Nov 18, 2022

Creative critique from a gender lens: 7-11 November

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Creative critique from a gender lens: 7-11 November

What did not work:

 

Amazon Pay

Very stereotypical representation of boys, men providing for and taking care of women. All transactions are also taking place between men.

 

Gender Sensitivity Score (GSS): 2.25/5

 

Viacom18 Sports

It can not get more stereotypical. 

 

GSS: 2.25/5

 

Special mention:

 

Britannia

Once again, this ad glamourises unruly and indecent behaviour through a sports icon. Humorous? Definitely, not. Do desi herbs cause uncouth behaviour? I wonder!

 

GSS: 2/5

 

Other films from last week:

 

Myntra

GSS: 3/5

 

Berger Paints

GSS: 2.75/5

 

ManipalCigna

GSS: 3/5

 

Nykaa

GSS: 2.7/5

 

Agoda

GSS: 3/5

 

Cadbury 5 Star

GSS: 3/5

 

Bournvita

GSS: 3/5

Source:
Campaign India

Related Articles

Just Published

17 hours ago

WPP has appointed Cindy Rose, a senior Microsoft ...

She is already a WPP non-executive director on its board.

21 hours ago

Small town, big spark: Solar flips the script

Adani’s new campaign highlights rural transformation, but also exposes urban assumptions about who gets access to progress.

22 hours ago

Beyond Cannes: Why creativity needs unlearning, not ...

Some of India's creative leaders reflect on their experiences at Cannes, from rethinking the definition of creativity to pushing past category norms at Cannes Homecoming.

1 day ago

Linda Yaccarino steps down as CEO of X

Yaccarino wrote on X that she will ‘cheer’ on the company’s remaining team as they ‘continue to change the world.’