Creative critique from a gender lens: 7-11 November

Dr AL Sharada, director, Population First, reviews a selection of ads from last week

Nov 17, 2022 09:36:00 PM | Article | Dr AL Sharada

What did not work:


Amazon Pay

Very stereotypical representation of boys, men providing for and taking care of women. All transactions are also taking place between men.


Gender Sensitivity Score (GSS): 2.25/5


Viacom18 Sports

It can not get more stereotypical. 


GSS: 2.25/5


Special mention:



Once again, this ad glamourises unruly and indecent behaviour through a sports icon. Humorous? Definitely, not. Do desi herbs cause uncouth behaviour? I wonder!


GSS: 2/5


Other films from last week:



GSS: 3/5


Berger Paints

GSS: 2.75/5



GSS: 3/5



GSS: 2.7/5



GSS: 3/5


Cadbury 5 Star

GSS: 3/5



GSS: 3/5