A very touching and sensitive ad. While the initiative is not specifically for girls, by portraying the two girls, the ad highlights the educational aspirations of girls and the poor educational facilities available to them.
It is refreshing to see trans people being portrayed in a none stereotypical fashion. The ad, while showing the stigma and prejudice attached to them, beseeches the audience to not discriminate against them.
Covid has impacted us in many ways and it had made us question ourselves if something is really needed. Working on the phrase 'yeh zaroori hai kya', the ad in a humourous way asks people to stay at home during these covid times. However, it is stereotypical in its presentation of women and men.
The social-media giant expects a "more significant impact" from Apple's targeting shift in the next three months. For now, it continues to reel in cash from a pandemic-induced boom in online advertising