The most appealing feature of the ad is the portrayal of the man - soft, caring and nurturing. In a world where men are always shown as 'macho', it is nice to see an ad that portrays a man as being sensitive. The ad focuses on girls and their education which is of paramount importance in our country, where girls lag in both enrolment and retention in schools.
The ad celebrates the empowered women who are pursuing their dreams, desires and aspirations in a free-spirited and fearless manner. The women are shown as lost in their world unencumbered by others, independent, empowered and confident.
It is encouraging to note that while promoting the cricketing season, the creative team chose to project a woman cricketer and a women's cricket match, thus breaking the stereotype of cricket as a men's sport.