Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity
What worked:
The ad breaks the norm by providing nearly equal screen time to women investors. This is a rarity within ads of its category. However, the voice of authority continues to be of a man.
Gender Sensitivity Score (GSS): 3.25/5
What did not work:
A humorous and watchable ad that relies heavily on the stereotype of women as gossipmongers.
GSS: 2.5/5
Other films from the week:
GSS: 2.75/5
GSS: 3/5
GSS: 2.75/5
GSS: 3/5
GSS:3/5
GSS: 3/5
GSS: 2.75/5
GSS:3/5
GSS: 3/5
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