The Work
Campaign India Team
May 19, 2016

Creative Critique: Ad Reviews of the fortnight 29 April to 13 May 2016

Thinkstr's Satbir Singh and and Campaign's Gokul Krishnamoorthy review ads from the fortnight, while Population First's Dr AL Sharada scans them with a gender lens

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Akasa Air puts ground crew in the spotlight

1 Akasa Air puts ground crew in the spotlight

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

2 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

AI’s double-click: More speed, less soul?

3 AI’s double-click: More speed, less soul?

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

4 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

5 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

6 Jonty Rhodes dives into cashback chase

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Microdramas test India’s appetite for stories in 120 seconds

8 Microdramas test India’s appetite for stories in 120 seconds

Festive ad rush puts Amazon’s new tools to test

9 Festive ad rush puts Amazon’s new tools to test

GST simplification raises stakes for festive marketers

10 GST simplification raises stakes for festive marketers

Related Articles

Will the Tanishq controversy affect creativity in advertising?
Advertising
Nov 05, 2020
Mukta Lad

Will the Tanishq controversy affect creativity in ...

Year-ender 2022: Don't want to see meaningless awards-driven drivel — Satbir Singh
Advertising
Dec 29, 2022
Campaign India Team

Year-ender 2022: Don't want to see meaningless ...

Thinkstr expands to Bengaluru, elevates Ravi Raghavendra as NCD
Advertising
Aug 18, 2021
Campaign India Team

Thinkstr expands to Bengaluru, elevates Ravi ...

Campaign India Top 50 Ads of 2017 (2/4)
The Work
Dec 26, 2017
Campaign India Team

Campaign India Top 50 Ads of 2017 (2/4)

Just Published

Streaming overtakes pay TV in Asia, content investment hits $16.1 billion
Digital
16 hours ago
Staff Reporters

Streaming overtakes pay TV in Asia, content ...

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

Can a bank sell 'balance'? Inside Standard Chartered’s first wellness play with CMO Haymans Fung
Advertising
16 hours ago
Coral Cripps

Can a bank sell 'balance'? Inside Standard ...

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

Can founder branding be more than just PR 2.0?
Marketing
21 hours ago
Vinita Bhatia

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

Hakuhodo Data Labs pushes AI-led media optimisation with e-Genie upgrade
Marketing
21 hours ago
Campaign India Team

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.