Contract has bagged two new businesses. The agency has been appointed as the AOR for Piramal Realty, while CavinKare has also signed up Contract Advertising to handle the upcoming projects of its two brands, Chik and Spinz hair colour.
Kumar Subramaniam, executive vice president, Contract Advertising confirmed the developments. He said, “Real estate is an exciting category to be in, with large corporate players getting into the space. We bagged the business following a pitch held couple of months earlier.”
The brand has not been quite active in the mass communication space. Though the media mix has not been finalised, the brand is looking at a 360-degree approach for their communication.
The agency has also bagged the businesses of CavinKare, and will work on a project basis. Shampoo brand Chik is looking at creating a pan-India presence, while deodorant brand CavinKare is foraying into the hair colour segment.