Campaign India Team
Oct 16, 2008

Colorblinded!

Colors, the GEC from the Viacom 18 stable, continues its vibrant run to stay in the number two position in a week that was difficult for the GEC genre. According to TAM data (C&S 4+, week 41), Colors has notched up 233 GRPs. Colors' show 'Balika Vadhu' lists in as the first five in the top ten GEC shows with an average TRP of 6.5 .Zee TV, for the first time in many weeks, has gone below the 200 mark with 194 GRPs. The gap between STAR Plus and Colors is 38 this week as compared to 28 GRPs last week. STAR Plus has garnered 271 GRPs.

Colorblinded!

Colors, the GEC from the Viacom 18 stable, continues its vibrant run to stay in the number two position in a week that was difficult for the GEC genre. According to TAM data (C&S 4+, week 41), Colors has notched up 233 GRPs. Colors' show 'Balika Vadhu' lists in as the first five in the top ten GEC shows with an average TRP of 6.5 .

Zee TV, for the first time in many weeks, has gone below the 200 mark with 194 GRPs. The gap between STAR Plus and Colors is 38 this week as compared to 28 GRPs last week. STAR Plus has garnered 271 GRPs.

However, interestingly, in terms of reach, Colors is ahead of STAR Plus.  While Colors has 62.01% reach, Star Plus' reach is 61.08. Zee TV comes third with 56.83% reach.

Sony remains on the fourth slot with 113 GRPs. The rest of the numbers are Star One: 83; NDTV Imagine: 74; Sahara One 71; 9X 57 and SAB TV: 39.

Source:
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.