Bisleri has awarded the social media mandate for its three carbonated fruit drink brands – Spyci, Fonzo and Limonata to CogMat Digital Media. The account will be handled from Bisleri’s headquarters in Mumbai.
The agency will handle social media duties for the brands, including community engagements and creative duties.
Jayanti Chauhan, creative director, Bisleri International, said, “We are excited to launch three clutter breaking juice based, fizzy drinks, Spyci, Fonzo and Limonata. For these three young brands we needed an agency that understood the importance of brand building and engaging with the consumers in a fun and witty manner, using the social media platform at its optimum level. ”
She added, “During the pitch, CogMat largely stood out due to the understanding of our brand brief, creative direction and rendition. We are delighted to partner with CogMat and we look forward to working with them.”
Deepanjan Dutta, head of strategy (creative and brand), CogMat, said, “The year couldn’t have started better than this. This mandate is a great win for CogMat’s portfolio and we are chuffed to be working with Bisleri. Each of the new drinks has its own unique persona and our aim is to bring them alive on social media.”