Cleartrip appoints Facebook's Shubham Khurana as head of brand marketing

Cleartrip has announced the appointment of Shubham Khurana as brand head. Khurana moves from Facebook, where he was most recently a client partner.

 

Kunal Dubey, chief marketing officer, Cleartrip, said, At Cleartrip we strongly back the notion of scaling a business that will not only disrupt the OTA space through innovations but also build a brand that is loved and trusted by millions. We have the ambition to build the brand with a differentiated positioning. Shubham joined the marketing team at Cleartrip at a very exciting time as we get ready to take the category by storm. Shubham joins us with a unique experience in consumer marketing, travel, and digital marketing and will definitely add value to the team in our journey ahead."

 

Khurana said, “I am excited about this mandate as it brings me back to the industry I'm extremely passionate about. Travel is one of the most inspiring categories with some of the most uninspiring communication as of today, which is possibly why there isn’t any distinctive brand from India in this space yet. There is a great opportunity to create a contemporary and exciting brand, breaking the clutter of the price and discount-led communication which dominates the industry. Cleartrip has been able to create a niche yet a loyal base of customers over the years, and I’m looking to take the goodness of the platform to the world at large with a renewed and refreshing brand identity and communication, as my first priority. I am excited about being a part of Cleartrip and look forward to contributing to its renewed growth and success.”

 

In a career spanning 12 years, he has also worked with Hindustan Unilever and Treebo.