Campaign India Team
Mar 20, 2009

Citibank-Jet card tells customers what they are missing

Citibank Jet Airways Platinum Credit Card has launched a new campaign in a bid to acquire new customers by highlighting the features of the card. The campaign has been designed by Publicis Ambience.The campaign consists of three TVCs which show the situations when the protagonists are faced with problematic situations because of the absence of the Card.Watch two of the TVCs here:

Citibank-Jet card tells customers what they are missing

Citibank Jet Airways Platinum Credit Card has launched a new campaign in a bid to acquire new customers by highlighting the features of the card. The campaign has been designed by Publicis Ambience.

The campaign consists of three TVCs which show the situations when the protagonists are faced with problematic situations because of the absence of the Card.

Watch two of the TVCs here:



Says Vivek Rao, creative director, Publicis Ambience, “The idea stems from the thought that quite often, one could be faced with a tricky situation or an opportunity may present itself to you when you wish for a certain privilege.”

He adds, “In the lounge film we have a scenario where an opportunity for a budding romance gets nipped and the guy is left wishing he had the privilege of being in a business lounge. In the upgrade film, we find the woman in an awkward situation where she really wouldn't be seated with her ex-boyfriend if only she had the privilege of being upgraded to a business class. Similarly in the Air Miles film, a guy is left with his foot in the mouth simply because he didn't have the privilege of a free air ticket. It's the absence of the Citibank Jet Airways Platinum card which leaves these people in their predicament.”

The creative team includes Ashish Khazanchi, Prasanna Sankhe, Akash Das, Vivek Rao, Denise D'silva, Ashish Phatak, Siddhesh Khatavkar, Mayuresh Wagle, Anant Singarwadi and Sneha Chavan. The film has been directed by Oni Sen of Illusion Films. The media mix includes TV, print, BTL, in-flight.

Source:
Campaign India

Related Articles

Just Published

1 day ago

IPG Mediabrands launches global ecommerce unit ...

In India Interactive Avenues - A Reprise Network Company will lead the ecommerce offering

1 day ago

Twitter ad revenue bolstered by return of events

Advertisers return to Twitter as product launches and live events begin to resurface worldwide.

1 day ago

Amazon triples net income, nears $100 billion in ...

International operations turned a profit of $407 million, while revenue for the company's 'other' category, which is mainly its advertising services, grew 50% year over year.

1 day ago

Facebook ad revenue boosted by commerce uptick

APAC led user growth, as Mark Zuckerberg said Facebook benefits from people and businesses "relying" on its platforms to stay connected and make money during Covid-19.