Campaign India Team
Feb 24, 2011

Circulation of The Economist grows by 3.7% worldwide

The Economist’s India circulation doubles in the last 5 years

Circulation of The Economist grows by 3.7% worldwide

Circulation of The Economist has grown 3.7% worldwide, according to a press release, reaching 1,473,939 in the last year as per the latest ABC figures (Jul-Dec 2010). This marks a 93% circulation rise over the last decade.

The six-month ABC figures released on Feb 18, 2011, also show that the circulation of the magazine in India has seen a year-on-year growth of 13.7% with a circulation of 27,794 copies - more than doubling in circulation over the past 5 years. This follows a 13% increase in the last period (Jan-June 2010). 

Suprio Guha Thakurta, managing director, The Economist Group, India, said, “The fact that The Economist’s India circulation has doubled in the last 5 years is extremely satisfying. It has confirmed our belief that there is a growing number of Indians who want to understand the world better, and it gives us great satisfaction that they are choosing The Economist to quench this thirst.” 

Source:
Campaign India

Related Articles

Just Published

11 hours ago

Shriram Life launches AI-created campaign featuring ...

The AI-generated multilingual campaign promotes its flexible term plan, Flexi Shield.

11 hours ago

Mondelez introduces Lotus Biscoff to India with ...

The company hosted an immersive event designed as a sensorial environment, featuring large-scale installations, tasting zones inspired by Indian tea and coffee rituals, and creator-led spaces.

12 hours ago

Junglee Games elevates co-founder Kapil Rathee to ...

This planned leadership transition is aligned with Flutter Entertainment’s Asia Pacific strategy.

13 hours ago

CloudTV expands content portfolio through Swastik ...

This partnership will allow CloudTV to strengthen its FAST channel offering with culturally themed and mythology-led programming.