Campaign India Team
Jun 12, 2019

CIDCA 2019: Interactive Avenues bags top agency honour; M&M retains ‘client of the year’ title

WATConsult (three), Liqvd Asia (two), BBH, Equinox Digital, Flamingo Digital, Madison Media, Mirum, Moonraft Innovation Labs, Sparkt, SoCheers and PivotRoots among Gold winners

CIDCA 2019: Interactive Avenues bags top agency honour; M&M retains ‘client of the year’ title
Interactive Avenues, a Reprise Network Company, with a haul of five Bronze, six Silver and four Gold, bagged the ‘Agency of the Year’ title at the Campaign India Digital Crest Awards held in Mumbai on 12 June.
 
Two of the Gold wins came for Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change (Social cause - Social cause supported by a corporate/brand, Use of social media in a campaign).  The agency also won Gold for ‘Share a Coke’ for Coca-Cola (Digital Strategy) and Asian Paints enters E-commerce Segment (Website - Corporate / Brand).
Mahindra & Mahindra won the ‘Client of the Year’ title. 
 
Madison Media was the second most awarded agency on the night. The agency won four Bronze, six Silver and a Gold to end with 11 metals. The Gold win was for ‘Kuch Apna Sa’ for Godrej Properties in the Digital Craft - Best Use of Design and Navigation category.
 
WATConsult bagged a total of seven metals, a tally which consisted of three Gold, two Silver and two Bronze metals. The Gold wins came for ‘Beyond Frames’ for Panasonic (Content Community), ‘Mind your language’ for Racold (Media innovation) and ‘Give Subtitles to Suicide - #GiveSubtitlesToSuicide’ for Suicide India Prevention (Online Video - Long form - Over 180 seconds). 
 
Liqvd Asia bagged two Golds in a four metal tally which also consisted of a Silver and Bronze. The Gold wins came for ‘Children see, children do’ for Kores in the Online Marketing category and ‘Vibes don’t lie’ for Legrand in the ‘Long Term Strategy’ category.
 
Other Gold winners on the night included BBH India (Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin), Mahindra & Mahindra (Mahindra Racing skydive in 360 degrees ), Mirum (Personalized Lifecycle Marketing using Marketing Automation), Moonraft Innovation  Labs (colour with Asian Paints), Publicis Media – Equinox Digital (How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results), SoCheers & PivotRoots (Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan, Amazon Prime Video) and Sparkt (The Voice- 24 x 7 Open Mic Auditions). 
 
 
Category Entrant Entry Client Metal
Advergaming Madison Media When India Dared to Stare MTV Silver
         
Apps - Mobile Apps Untitled Interactive Mangaldeep Puja, Bhajan, Mantra Mangaldeep Agarbattis Silver
Apps - Online Apps Sparkt The Voice- 24 x 7 Open Mic Auditions Star India  Gold
         
Augmented Reality Interactive Avenues - Reprise Network Company Mahindra XUV3OO launch – BLINK TO EXPERIENCE Mahindra & Mahindra Bronze
Augmented Reality Tyroo Cadbury - Valentine's Day Cadbury Silver
         
Best content on an OTT platform White Rivers Media AltBalaji AltBalaji Bronze
         
Best use of digital personal assistant Times Internet The Magic Christmas Tree SSK Led Lights Silver
         
Content Community Madison Media Ultima Abhi toh aur chalega Asian Paints Silver
Content Community Rage Communications Photo OK Please Tata Motors Silver
Content Community WATConsult Beyond Frames Panasonic Gold
         
Digital Craft - Art Direction/Communication in digital Design BBH India Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin Star Sports India Network Bronze
         
Digital Craft - Best Use of Design and Navigation Madison Media Bas Phoonk Hi Toh Maarni Hai MTV India Bronze
Digital Craft - Best Use of Design and Navigation Madison Media Gotcha! MTV India Bronze
Digital Craft - Best Use of Design and Navigation Madison Media The M-Powering Banner MTV India Silver
Digital Craft - Best Use of Design and Navigation Madison Media Kuch Apna Sa Godrej Properties Gold
Digital Craft - Best use of Interaction Design in Online or Mobile Apps Moonraft Innovation Labs Color with Asian Paints Asian Paints Gold
         
Digital Craft - Best Writing BBH India BookMyShow - Children’s Day BigTree Entertainment  Bronze
Digital Craft - Best Writing BBH India Ek Se Bhale Do Maggi & Nescafe Silver
Digital Craft - Best Writing BBH India Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin Star Sports India Network Gold
         
Digital Strategy FoxyMoron Meethe Bahane Hershey's Bronze
Digital Strategy Liqvd Asia Vibes Don't Lie Legrand India Bronze
Digital Strategy 1702 Digital SMAAASH: PUBG Smaash Entertainment Bronze
Digital Strategy Interactive Avenues - Reprise Network Company #SowTheFuture – engaging the second generation farmer with tailor made content Mahindra Tractors Silver
Digital Strategy WATConsult Beat the Crave Marico Silver
Digital Strategy Interactive Avenues - Reprise Network Company Share A Coke Coca-Cola Gold
         
Display Interactive Avenues - Reprise Network Company Marazzo’s display campaign gets their competition face to face with their dominant side. Mahindra & Mahindra Bronze
Display Isobar M&S Bra fit Challenge Marks and Spencer Bronze
Display Isobar Use of weather based AI to drive sales Estee Lauder  Silver
         
e-Commerce Omni-channel strategy Fulcro How ASUS increased its Market Share 10X in 9 months using e-commerce only strategy ASUS Bronze
e-Commerce Omni-channel strategy iProspect India Max Life SSC Campaign Max Life Bronze
e-Commerce Omni-channel strategy Amura Marketing Technologies Boosting E-commerce Sales for Cipla Health's ActivKids Immuno Boosters ActivKids Immuno Boosters Silver
Experiential Mahindra & Mahindra Mahindra Racing skydive in 360 degrees Mahindra & Mahindra Silver
         
Format Innovation Interactive Avenues - Reprise Network Company Echo Integration with Armaan Malik Amazon India Bronze
Format Innovation SoCheers & PivotRoots Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan, Amazon Prime Video Amazon Prime Video Gold
         
Innovation in e-commerce WATConsult Mind your Language Racold by Ariston Thermo Bronze
         
Insight-led programmatic buying Isobar Use of weather based AI banner to drive sales Estee Lauder Companies Bronze
Insight-led programmatic buying Isobar How Ceat Leverage Block Chain Technology To Reduce Ad Fraud RPG group Silver
         
Integrated Logicserve Digital Good Riddance, Mr. Bob Svagene Bajaj Allianz General Insurance Company Bronze
Integrated Motivator (GroupM) Dare to Disconnect by Sennheiser Sennheiser Electronics India Bronze
Integrated Rage Communications Photo OK Please Tata Motors Bronze
Integrated Motivator (GroupM) Buying a car is out, ZAP Subscribing is in ZAP SUBSCRIBE Bronze
Integrated Interactive Avenues - Reprise Network Company #SowTheFuture – Empowering the second-generation farmer Mahindra Tractors Silver
Integrated Publicis Media-Zenith Media How NesPlus Displaced Kellogg's as the Best Selling Cereal on Amazon.in in a Day NesPlus Silver
Long-term Strategy MRM//McCANN Lufthansa Say Yes to the world Lufthansa German Airlines Bronze
Long-term Strategy Interactive Avenues - Reprise Network Company Nerolac’s ‘chamak’ urges consumers to take the leap of faith – from things to homes. Nerolac paints Silver
Long-term Strategy Liqvd Asia Vibes Don't Lie Legrand India Gold
         
Loyalty        
         
Media innovation Madison Media When India Dared To Stare MTV India Bronze
Media innovation Sangbad Pratidin Pujor Face - Augmented Reality Face Filters for Durga Puja Sangbad Pratidin Bronze
Media innovation Madison Media Gotcha! MTV India Silver
Media innovation WATConsult Mind your Language Racold Gold
         
Mobile - Display Yash Raj Films Firangi On Google Maps Yash Raj Films Silver
Mobile - Integrated Rage Communications Photo OK Please Tata Motors  Bronze
Mobile - Integrated Innocean Worldwide Naamkaran Hyundai Motors Silver
Mobile - Integrated Mahindra & Mahindra Mahindra Racing skydive in 360 degrees Mahindra & Mahindra Gold
         
Mobile - Voice-Based mCanvas Advertising Adidas Kashmir Adidas Silver
Mobile - Voice-Based Sparkt The Voice: 24 x 7 Open Mic Auditions Star India  Silver
         
Online Commerce Campaign - Customer acquisition Publicis Media-Zenith Media How NesPlus Displaced Kellogg's as the Best Selling Cereal on Amazon.in in a Day Nestle India Bronze
         
Online marketing Interactive Avenues - Reprise Network Company IDFC Bank Naye Ghar Ki Baat becomes the ideal tool for young home buyers IDFC First Bank Bronze
Online marketing Interactive Avenues - Reprise Network Company American Tourister challenges the true icons of swag with Swagpack American Tourister Silver
Online marketing Liqvd Asia Children See, Children Do Kores India Gold
Online Video - Long form (Over 180 seconds) Mahindra & Mahindra Rise Up: Anthem For The Girl Child Mahindra & Mahindra Bronze
Online Video - Long form (Over 180 seconds) Mediacom Vicks “One-in-a-Million” #TouchOfCare P&G Bronze
Online Video - Long form (Over 180 seconds) Innocean Worldwide The deal Hyundai Motors Silver
Online Video - Long form (Over 180 seconds) WATConsult Give Subtitles To Suicide - #GiveSubtitlesToSuicide Suicide India Prevention Gold
         
Online Video - Short form (180 seconds or less) Online Reputation Management Bharat Ka Kal Adani Group Bronze
Online Video - Short form (180 seconds or less) BBH India Tinder-Start Something Epic Tinder LLC Bronze
Online Video - Short form (180 seconds or less) Digitas India #MyJeepStory | Abhimanyu Alsiar Jeep India Silver
Online Video - Short form (180 seconds or less) Flamingo Digital  #ChalBadhChal | Roshini Misbah Liberty Leap7x Running Shoes Gold
Search - Application of technology in search PUBLICIS MEDIA-EQUINOX DIGITAL How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? ZEE Entertainment Enterprise  Gold
         
Search - SEO/Paid search INFIDIGIT Consultants Garnering Top Google Search Results for Zivame With a Unique SEO Strategy Zivame Bronze
Search - SEO/Paid search Liqvd Asia How Google Helped Us Sell T-Shirts For Free! VoxPop Silver
Search - SEO/Paid search Madison Media Khul Ke Khao Piramal Healthcare Silver
         
Social cause - Campaign for an NGO WATConsult Give Subtitles To Suicide Suicide Prevention India Foundation Silver
         
Social cause - Social cause supported by a corporate/brand Tonic Worldwide #BenchOfUnity - A community formed to inculcate a sense of Inclusion! Kotak Mahindra Bank  Bronze
Social cause - Social cause supported by a corporate/brand Online Reputation Management The Bucket List Adani Group Bronze
Social cause - Social cause supported by a corporate/brand Interactive Avenues - Reprise Network Company #MainHoonKisan – Prerna for women, a wakeup call for India! Mahindra Tractors Silver
Social cause - Social cause supported by a corporate/brand Interactive Avenues - Reprise Network Company Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change Castrol Activ Gold
         
Use of Data - For CRM Logicserve Digital Decathlon: Data-Driven Analytics Decodes Shopping Behavior, Increasing Efficiency & Maximizing ROI Decathlon Sports India Bronze
Use of Data - For CRM Mirum Personalized Lifecycle Marketing using Marketing Automation Kentucky Fried Chicken (KFC) Gold
         
Use of Data - For New Business Madison Media Kuch Apna Sa Godrej Nest Bronze
Use of Data - For New Business Madison Media Dhani - Phone Se Loan Dhani Silver
         
Use of social media in a campaign Digitas India Content that went anywhere, owned everything Jeep Bronze
Use of social media in a campaign Flamingo Digital  #ShilpaKoKyaHua SRL Care Bronze
Use of social media in a campaign Tonic Worldwide #BenchOfUnity - How social media brought 2.5 Lacs Indian together! Kotak Mahindra Bank  Bronze
Use of social media in a campaign WATConsult Beat The Crave Saffola Fittify Bronze
Use of social media in a campaign Interactive Avenues - Reprise Network Company Central presents India’s First Ever Fashion Instacast Central Silver
Use of social media in a campaign Interactive Avenues - Reprise Network Company Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change Castrol Activ Gold
         
Viral marketing campaign Innocean Worldwide Brilliant Moments with Hyundai Hyundai Motors Bronze
Viral marketing campaign Brave New World The Fully Festive GIF Pack Reliance Retail Bronze
Website - Campaigns iProspect India Crizal FIFA Campaign Essilor India Bronze
         
Website - Corporate / Brand Interactive Avenues - Reprise Network Company Too Yumm! pops open a new packet with a digital identity Guiltfree Industries Bronze
Website - Corporate / Brand Interactive Avenues - Reprise Network Company Asian Paints enters E-commerce Segment Asian Paints Gold
         
Agency of the year   Interactive Avenues - Reprise Network Company    
Client of the Year   Mahindra & Mahindra    
 
  Bronze Silver Gold Total
1702 Digital 5 0 0 5
Amura Marketing Technologies Ltd. 0 10 0 10
BBH India 15 10 20 45
Brave New World 5 0 0 5
Digitas India 5 10 0 15
Flamingo Digital 5 0 20 25
FoxyMoron 5 0 0 5
Fulcro 5 0 0 5
INFIDIGIT Consultants 5 0 0 5
Innocean Worldwide 5 20 0 25
Interactive Avenues - Reprise Network Company 25 60 80 165
iProspect India 10 0 0 10
Isobar 10 20 0 30
Liqvd Asia 5 10 40 55
Logicserve Digital 10 0 0 10
Madison Media 20 60 20 100
Mahindra & Mahindra 5 10 20 35
mCanvas Advertising 0 10 0 10
Mediacom 5 0 0 5
Mirum 0 0 20 20
Moonraft Innovation Labs 0 0 20 20
Motivator (GroupM) 10 0 0 10
MRM//McCANN 5 0 0 5
Online Reputation Management 10 0 0 10
PUBLICIS MEDIA-EQUINOX DIGITAL 0 0 20 20
Publicis Media-Zenith Media 5 10 0 15
Rage Communications 10 10 0 20
Sangbad Pratidin 5 0 0 5
SoCheers & PivotRoots 0 0 20 20
Sparkt 0 10 20 30
Times Internet 0 10 0 10
Tonic Worldwide 10 0 0 10
Tyroo 0 10 0 10
Untitled Interactive 0 10 0 10
WATConsult 10 20 60 90
White Rivers Media 5 0 0 5
Yash Raj Films 0 10 0 10

 

Source:
Campaign India

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