CIDCA 2019: Interactive Avenues bags top agency honour; M&M retains ‘client of the year’ title

Interactive Avenues, a Reprise Network Company, with a haul of five Bronze, six Silver and four Gold, bagged the ‘Agency of the Year’ title at the Campaign India Digital Crest Awards held in Mumbai on 12 June.

 

Two of the Gold wins came for Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change (Social cause - Social cause supported by a corporate/brand, Use of social media in a campaign).  The agency also won Gold for ‘Share a Coke’ for Coca-Cola (Digital Strategy) and Asian Paints enters E-commerce Segment (Website - Corporate / Brand).

Mahindra & Mahindra won the ‘Client of the Year’ title. 

 

Madison Media was the second most awarded agency on the night. The agency won four Bronze, six Silver and a Gold to end with 11 metals. The Gold win was for ‘Kuch Apna Sa’ for Godrej Properties in the Digital Craft - Best Use of Design and Navigation category.

 

WATConsult bagged a total of seven metals, a tally which consisted of three Gold, two Silver and two Bronze metals. The Gold wins came for ‘Beyond Frames’ for Panasonic (Content Community), ‘Mind your language’ for Racold (Media innovation) and ‘Give Subtitles to Suicide - #GiveSubtitlesToSuicide’ for Suicide India Prevention (Online Video - Long form - Over 180 seconds). 

 

Liqvd Asia bagged two Golds in a four metal tally which also consisted of a Silver and Bronze. The Gold wins came for ‘Children see, children do’ for Kores in the Online Marketing category and ‘Vibes don’t lie’ for Legrand in the ‘Long Term Strategy’ category.

 

Other Gold winners on the night included BBH India (Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin), Mahindra & Mahindra (Mahindra Racing skydive in 360 degrees ), Mirum (Personalized Lifecycle Marketing using Marketing Automation), Moonraft Innovation  Labs (colour with Asian Paints), Publicis Media – Equinox Digital (How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results), SoCheers & PivotRoots (Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan, Amazon Prime Video) and Sparkt (The Voice- 24 x 7 Open Mic Auditions).