CIDCA 2019: Interactive Avenues bags top agency honour; M&M retains ‘client of the year’ title

WATConsult (three), Liqvd Asia (two), BBH, Equinox Digital, Flamingo Digital, Madison Media, Mirum, Moonraft Innovation Labs, Sparkt, SoCheers and PivotRoots among Gold winners

Jun 12, 2019 10:13:00 AM | Article | Campaign India Team Share - Share to Facebook

Interactive Avenues, a Reprise Network Company, with a haul of five Bronze, six Silver and four Gold, bagged the ‘Agency of the Year’ title at the Campaign India Digital Crest Awards held in Mumbai on 12 June.
 
Two of the Gold wins came for Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change (Social cause - Social cause supported by a corporate/brand, Use of social media in a campaign).  The agency also won Gold for ‘Share a Coke’ for Coca-Cola (Digital Strategy) and Asian Paints enters E-commerce Segment (Website - Corporate / Brand).
Mahindra & Mahindra won the ‘Client of the Year’ title. 
 
Madison Media was the second most awarded agency on the night. The agency won four Bronze, six Silver and a Gold to end with 11 metals. The Gold win was for ‘Kuch Apna Sa’ for Godrej Properties in the Digital Craft - Best Use of Design and Navigation category.
 
WATConsult bagged a total of seven metals, a tally which consisted of three Gold, two Silver and two Bronze metals. The Gold wins came for ‘Beyond Frames’ for Panasonic (Content Community), ‘Mind your language’ for Racold (Media innovation) and ‘Give Subtitles to Suicide - #GiveSubtitlesToSuicide’ for Suicide India Prevention (Online Video - Long form - Over 180 seconds). 
 
Liqvd Asia bagged two Golds in a four metal tally which also consisted of a Silver and Bronze. The Gold wins came for ‘Children see, children do’ for Kores in the Online Marketing category and ‘Vibes don’t lie’ for Legrand in the ‘Long Term Strategy’ category.
 
Other Gold winners on the night included BBH India (Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin), Mahindra & Mahindra (Mahindra Racing skydive in 360 degrees ), Mirum (Personalized Lifecycle Marketing using Marketing Automation), Moonraft Innovation  Labs (colour with Asian Paints), Publicis Media – Equinox Digital (How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results), SoCheers & PivotRoots (Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan, Amazon Prime Video) and Sparkt (The Voice- 24 x 7 Open Mic Auditions). 
 
 
CategoryEntrantEntryClientMetal
AdvergamingMadison MediaWhen India Dared to StareMTVSilver
     
Apps - Mobile AppsUntitled InteractiveMangaldeep Puja, Bhajan, MantraMangaldeep AgarbattisSilver
Apps - Online AppsSparktThe Voice- 24 x 7 Open Mic AuditionsStar India Gold
     
Augmented RealityInteractive Avenues - Reprise Network CompanyMahindra XUV3OO launch – BLINK TO EXPERIENCEMahindra & MahindraBronze
Augmented RealityTyrooCadbury - Valentine's DayCadburySilver
     
Best content on an OTT platformWhite Rivers MediaAltBalajiAltBalajiBronze
     
Best use of digital personal assistantTimes InternetThe Magic Christmas TreeSSK Led LightsSilver
     
Content CommunityMadison MediaUltima Abhi toh aur chalegaAsian PaintsSilver
Content CommunityRage CommunicationsPhoto OK PleaseTata MotorsSilver
Content CommunityWATConsultBeyond FramesPanasonicGold
     
Digital Craft - Art Direction/Communication in digital DesignBBH IndiaPro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahinStar Sports India NetworkBronze
     
Digital Craft - Best Use of Design and NavigationMadison MediaBas Phoonk Hi Toh Maarni HaiMTV IndiaBronze
Digital Craft - Best Use of Design and NavigationMadison MediaGotcha!MTV IndiaBronze
Digital Craft - Best Use of Design and NavigationMadison MediaThe M-Powering BannerMTV IndiaSilver
Digital Craft - Best Use of Design and NavigationMadison MediaKuch Apna SaGodrej PropertiesGold
Digital Craft - Best use of Interaction Design in Online or Mobile AppsMoonraft Innovation LabsColor with Asian PaintsAsian PaintsGold
     
Digital Craft - Best WritingBBH IndiaBookMyShow - Children’s DayBigTree Entertainment Bronze
Digital Craft - Best WritingBBH IndiaEk Se Bhale DoMaggi & NescafeSilver
Digital Craft - Best WritingBBH IndiaPro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahinStar Sports India NetworkGold
     
Digital StrategyFoxyMoronMeethe BahaneHershey'sBronze
Digital StrategyLiqvd AsiaVibes Don't LieLegrand IndiaBronze
Digital Strategy1702 DigitalSMAAASH: PUBGSmaash EntertainmentBronze
Digital StrategyInteractive Avenues - Reprise Network Company#SowTheFuture – engaging the second generation farmer with tailor made contentMahindra TractorsSilver
Digital StrategyWATConsultBeat the CraveMaricoSilver
Digital StrategyInteractive Avenues - Reprise Network CompanyShare A CokeCoca-ColaGold
     
DisplayInteractive Avenues - Reprise Network CompanyMarazzo’s display campaign gets their competition face to face with their dominant side.Mahindra & MahindraBronze
DisplayIsobarM&S Bra fit ChallengeMarks and SpencerBronze
DisplayIsobarUse of weather based AI to drive salesEstee Lauder Silver
     
e-Commerce Omni-channel strategyFulcroHow ASUS increased its Market Share 10X in 9 months using e-commerce only strategyASUSBronze
e-Commerce Omni-channel strategyiProspect IndiaMax Life SSC CampaignMax LifeBronze
e-Commerce Omni-channel strategyAmura Marketing TechnologiesBoosting E-commerce Sales for Cipla Health's ActivKids Immuno BoostersActivKids Immuno BoostersSilver
ExperientialMahindra & MahindraMahindra Racing skydive in 360 degreesMahindra & MahindraSilver
     
Format InnovationInteractive Avenues - Reprise Network CompanyEcho Integration with Armaan MalikAmazon IndiaBronze
Format InnovationSoCheers & PivotRootsInternet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan, Amazon Prime VideoAmazon Prime VideoGold
     
Innovation in e-commerceWATConsultMind your LanguageRacold by Ariston ThermoBronze
     
Insight-led programmatic buyingIsobarUse of weather based AI banner to drive salesEstee Lauder CompaniesBronze
Insight-led programmatic buyingIsobarHow Ceat Leverage Block Chain Technology To Reduce Ad FraudRPG groupSilver
     
IntegratedLogicserve DigitalGood Riddance, Mr. Bob SvageneBajaj Allianz General Insurance CompanyBronze
IntegratedMotivator (GroupM)Dare to Disconnect by SennheiserSennheiser Electronics IndiaBronze
IntegratedRage CommunicationsPhoto OK PleaseTata MotorsBronze
IntegratedMotivator (GroupM)Buying a car is out, ZAP Subscribing is inZAP SUBSCRIBEBronze
IntegratedInteractive Avenues - Reprise Network Company#SowTheFuture – Empowering the second-generation farmerMahindra TractorsSilver
IntegratedPublicis Media-Zenith MediaHow NesPlus Displaced Kellogg's as the Best Selling Cereal on Amazon.in in a DayNesPlusSilver
Long-term StrategyMRM//McCANNLufthansa Say Yes to the worldLufthansa German AirlinesBronze
Long-term StrategyInteractive Avenues - Reprise Network CompanyNerolac’s ‘chamak’ urges consumers to take the leap of faith – from things to homes.Nerolac paintsSilver
Long-term StrategyLiqvd AsiaVibes Don't LieLegrand IndiaGold
     
Loyalty    
     
Media innovationMadison MediaWhen India Dared To StareMTV IndiaBronze
Media innovationSangbad PratidinPujor Face - Augmented Reality Face Filters for Durga PujaSangbad PratidinBronze
Media innovationMadison MediaGotcha!MTV IndiaSilver
Media innovationWATConsultMind your LanguageRacoldGold
     
Mobile - DisplayYash Raj FilmsFirangi On Google MapsYash Raj FilmsSilver
Mobile - IntegratedRage CommunicationsPhoto OK PleaseTata Motors Bronze
Mobile - IntegratedInnocean WorldwideNaamkaranHyundai MotorsSilver
Mobile - IntegratedMahindra & MahindraMahindra Racing skydive in 360 degreesMahindra & MahindraGold
     
Mobile - Voice-BasedmCanvas AdvertisingAdidas KashmirAdidasSilver
Mobile - Voice-BasedSparktThe Voice: 24 x 7 Open Mic AuditionsStar India Silver
     
Online Commerce Campaign - Customer acquisitionPublicis Media-Zenith MediaHow NesPlus Displaced Kellogg's as the Best Selling Cereal on Amazon.in in a DayNestle IndiaBronze
     
Online marketingInteractive Avenues - Reprise Network CompanyIDFC Bank Naye Ghar Ki Baat becomes the ideal tool for young home buyersIDFC First BankBronze
Online marketingInteractive Avenues - Reprise Network CompanyAmerican Tourister challenges the true icons of swag with SwagpackAmerican TouristerSilver
Online marketingLiqvd AsiaChildren See, Children DoKores IndiaGold
Online Video - Long form (Over 180 seconds)Mahindra & MahindraRise Up: Anthem For The Girl ChildMahindra & MahindraBronze
Online Video - Long form (Over 180 seconds)MediacomVicks “One-in-a-Million” #TouchOfCareP&GBronze
Online Video - Long form (Over 180 seconds)Innocean WorldwideThe dealHyundai MotorsSilver
Online Video - Long form (Over 180 seconds)WATConsultGive Subtitles To Suicide - #GiveSubtitlesToSuicideSuicide India PreventionGold
     
Online Video - Short form (180 seconds or less)Online Reputation ManagementBharat Ka KalAdani GroupBronze
Online Video - Short form (180 seconds or less)BBH IndiaTinder-Start Something EpicTinder LLCBronze
Online Video - Short form (180 seconds or less)Digitas India#MyJeepStory | Abhimanyu AlsiarJeep IndiaSilver
Online Video - Short form (180 seconds or less)Flamingo Digital #ChalBadhChal | Roshini MisbahLiberty Leap7x Running ShoesGold
Search - Application of technology in searchPUBLICIS MEDIA-EQUINOX DIGITALHow ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results?ZEE Entertainment Enterprise Gold
     
Search - SEO/Paid searchINFIDIGIT ConsultantsGarnering Top Google Search Results for Zivame With a Unique SEO StrategyZivameBronze
Search - SEO/Paid searchLiqvd AsiaHow Google Helped Us Sell T-Shirts For Free!VoxPopSilver
Search - SEO/Paid searchMadison MediaKhul Ke KhaoPiramal HealthcareSilver
     
Social cause - Campaign for an NGOWATConsultGive Subtitles To SuicideSuicide Prevention India FoundationSilver
     
Social cause - Social cause supported by a corporate/brandTonic Worldwide#BenchOfUnity - A community formed to inculcate a sense of Inclusion!Kotak Mahindra Bank Bronze
Social cause - Social cause supported by a corporate/brandOnline Reputation ManagementThe Bucket ListAdani GroupBronze
Social cause - Social cause supported by a corporate/brandInteractive Avenues - Reprise Network Company#MainHoonKisan – Prerna for women, a wakeup call for India!Mahindra TractorsSilver
Social cause - Social cause supported by a corporate/brandInteractive Avenues - Reprise Network CompanyCastrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive changeCastrol ActivGold
     
Use of Data - For CRMLogicserve DigitalDecathlon: Data-Driven Analytics Decodes Shopping Behavior, Increasing Efficiency & Maximizing ROIDecathlon Sports IndiaBronze
Use of Data - For CRMMirumPersonalized Lifecycle Marketing using Marketing AutomationKentucky Fried Chicken (KFC)Gold
     
Use of Data - For New BusinessMadison MediaKuch Apna SaGodrej NestBronze
Use of Data - For New BusinessMadison MediaDhani - Phone Se LoanDhaniSilver
     
Use of social media in a campaignDigitas IndiaContent that went anywhere, owned everythingJeepBronze
Use of social media in a campaignFlamingo Digital #ShilpaKoKyaHuaSRL CareBronze
Use of social media in a campaignTonic Worldwide#BenchOfUnity - How social media brought 2.5 Lacs Indian together!Kotak Mahindra Bank Bronze
Use of social media in a campaignWATConsultBeat The CraveSaffola FittifyBronze
Use of social media in a campaignInteractive Avenues - Reprise Network CompanyCentral presents India’s First Ever Fashion InstacastCentralSilver
Use of social media in a campaignInteractive Avenues - Reprise Network CompanyCastrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive changeCastrol ActivGold
     
Viral marketing campaignInnocean WorldwideBrilliant Moments with HyundaiHyundai MotorsBronze
Viral marketing campaignBrave New WorldThe Fully Festive GIF PackReliance RetailBronze
Website - CampaignsiProspect IndiaCrizal FIFA CampaignEssilor IndiaBronze
     
Website - Corporate / BrandInteractive Avenues - Reprise Network CompanyToo Yumm! pops open a new packet with a digital identityGuiltfree IndustriesBronze
Website - Corporate / BrandInteractive Avenues - Reprise Network CompanyAsian Paints enters E-commerce SegmentAsian PaintsGold
     
Agency of the year Interactive Avenues - Reprise Network Company  
Client of the Year Mahindra & Mahindra  
 
 BronzeSilverGoldTotal
1702 Digital5005
Amura Marketing Technologies Ltd.010010
BBH India15102045
Brave New World5005
Digitas India510015
Flamingo Digital502025
FoxyMoron5005
Fulcro5005
INFIDIGIT Consultants5005
Innocean Worldwide520025
Interactive Avenues - Reprise Network Company256080165
iProspect India100010
Isobar1020030
Liqvd Asia5104055
Logicserve Digital100010
Madison Media206020100
Mahindra & Mahindra5102035
mCanvas Advertising010010
Mediacom5005
Mirum002020
Moonraft Innovation Labs002020
Motivator (GroupM)100010
MRM//McCANN5005
Online Reputation Management100010
PUBLICIS MEDIA-EQUINOX DIGITAL002020
Publicis Media-Zenith Media510015
Rage Communications1010020
Sangbad Pratidin5005
SoCheers & PivotRoots002020
Sparkt0102030
Times Internet010010
Tonic Worldwide100010
Tyroo010010
Untitled Interactive010010
WATConsult10206090
White Rivers Media5005
Yash Raj Films010010

 

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