Interactive Avenues, a Reprise Network Company, with a haul of five Bronze, six Silver and four Gold, bagged the ‘Agency of the Year’ title at the Campaign India Digital Crest Awards held in Mumbai on 12 June.
Two of the Gold wins came for Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change (Social cause - Social cause supported by a corporate/brand, Use of social media in a campaign). The agency also won Gold for ‘Share a Coke’ for Coca-Cola (Digital Strategy) and Asian Paints enters E-commerce Segment (Website - Corporate / Brand).
Mahindra & Mahindra won the ‘Client of the Year’ title.
Madison Media was the second most awarded agency on the night. The agency won four Bronze, six Silver and a Gold to end with 11 metals. The Gold win was for ‘Kuch Apna Sa’ for Godrej Properties in the Digital Craft - Best Use of Design and Navigation category.
WATConsult bagged a total of seven metals, a tally which consisted of three Gold, two Silver and two Bronze metals. The Gold wins came for ‘Beyond Frames’ for Panasonic (Content Community), ‘Mind your language’ for Racold (Media innovation) and ‘Give Subtitles to Suicide - #GiveSubtitlesToSuicide’ for Suicide India Prevention (Online Video - Long form - Over 180 seconds).
Liqvd Asia bagged two Golds in a four metal tally which also consisted of a Silver and Bronze. The Gold wins came for ‘Children see, children do’ for Kores in the Online Marketing category and ‘Vibes don’t lie’ for Legrand in the ‘Long Term Strategy’ category.
Other Gold winners on the night included BBH India (Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin), Mahindra & Mahindra (Mahindra Racing skydive in 360 degrees ), Mirum (Personalized Lifecycle Marketing using Marketing Automation), Moonraft Innovation Labs (colour with Asian Paints), Publicis Media – Equinox Digital (How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results), SoCheers & PivotRoots (Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan, Amazon Prime Video) and Sparkt (The Voice- 24 x 7 Open Mic Auditions).
| Category | Entrant | Entry | Client | Metal |
| Advergaming | Madison Media | When India Dared to Stare | MTV | Silver |
| Apps - Mobile Apps | Untitled Interactive | Mangaldeep Puja, Bhajan, Mantra | Mangaldeep Agarbattis | Silver |
| Apps - Online Apps | Sparkt | The Voice- 24 x 7 Open Mic Auditions | Star India | Gold |
| Augmented Reality | Interactive Avenues - Reprise Network Company | Mahindra XUV3OO launch – BLINK TO EXPERIENCE | Mahindra & Mahindra | Bronze |
| Augmented Reality | Tyroo | Cadbury - Valentine's Day | Cadbury | Silver |
| Best content on an OTT platform | White Rivers Media | AltBalaji | AltBalaji | Bronze |
| Best use of digital personal assistant | Times Internet | The Magic Christmas Tree | SSK Led Lights | Silver |
| Content Community | Madison Media | Ultima Abhi toh aur chalega | Asian Paints | Silver |
| Content Community | Rage Communications | Photo OK Please | Tata Motors | Silver |
| Content Community | WATConsult | Beyond Frames | Panasonic | Gold |
| Digital Craft - Art Direction/Communication in digital Design | BBH India | Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin | Star Sports India Network | Bronze |
| Digital Craft - Best Use of Design and Navigation | Madison Media | Bas Phoonk Hi Toh Maarni Hai | MTV India | Bronze |
| Digital Craft - Best Use of Design and Navigation | Madison Media | Gotcha! | MTV India | Bronze |
| Digital Craft - Best Use of Design and Navigation | Madison Media | The M-Powering Banner | MTV India | Silver |
| Digital Craft - Best Use of Design and Navigation | Madison Media | Kuch Apna Sa | Godrej Properties | Gold |
| Digital Craft - Best use of Interaction Design in Online or Mobile Apps | Moonraft Innovation Labs | Color with Asian Paints | Asian Paints | Gold |
| Digital Craft - Best Writing | BBH India | BookMyShow - Children’s Day | BigTree Entertainment | Bronze |
| Digital Craft - Best Writing | BBH India | Ek Se Bhale Do | Maggi & Nescafe | Silver |
| Digital Craft - Best Writing | BBH India | Pro Kabaddi League - Bachpan ka khel hain, Bacchon ka nahin | Star Sports India Network | Gold |
| Digital Strategy | FoxyMoron | Meethe Bahane | Hershey's | Bronze |
| Digital Strategy | Liqvd Asia | Vibes Don't Lie | Legrand India | Bronze |
| Digital Strategy | 1702 Digital | SMAAASH: PUBG | Smaash Entertainment | Bronze |
| Digital Strategy | Interactive Avenues - Reprise Network Company | #SowTheFuture – engaging the second generation farmer with tailor made content | Mahindra Tractors | Silver |
| Digital Strategy | WATConsult | Beat the Crave | Marico | Silver |
| Digital Strategy | Interactive Avenues - Reprise Network Company | Share A Coke | Coca-Cola | Gold |
| Display | Interactive Avenues - Reprise Network Company | Marazzo’s display campaign gets their competition face to face with their dominant side. | Mahindra & Mahindra | Bronze |
| Display | Isobar | M&S Bra fit Challenge | Marks and Spencer | Bronze |
| Display | Isobar | Use of weather based AI to drive sales | Estee Lauder | Silver |
| e-Commerce Omni-channel strategy | Fulcro | How ASUS increased its Market Share 10X in 9 months using e-commerce only strategy | ASUS | Bronze |
| e-Commerce Omni-channel strategy | iProspect India | Max Life SSC Campaign | Max Life | Bronze |
| e-Commerce Omni-channel strategy | Amura Marketing Technologies | Boosting E-commerce Sales for Cipla Health's ActivKids Immuno Boosters | ActivKids Immuno Boosters | Silver |
| Experiential | Mahindra & Mahindra | Mahindra Racing skydive in 360 degrees | Mahindra & Mahindra | Silver |
| Format Innovation | Interactive Avenues - Reprise Network Company | Echo Integration with Armaan Malik | Amazon India | Bronze |
| Format Innovation | SoCheers & PivotRoots | Internet's Longest Joke Chain - #LambaHaathiCheetiJoke for Comicstaan, Amazon Prime Video | Amazon Prime Video | Gold |
| Innovation in e-commerce | WATConsult | Mind your Language | Racold by Ariston Thermo | Bronze |
| Insight-led programmatic buying | Isobar | Use of weather based AI banner to drive sales | Estee Lauder Companies | Bronze |
| Insight-led programmatic buying | Isobar | How Ceat Leverage Block Chain Technology To Reduce Ad Fraud | RPG group | Silver |
| Integrated | Logicserve Digital | Good Riddance, Mr. Bob Svagene | Bajaj Allianz General Insurance Company | Bronze |
| Integrated | Motivator (GroupM) | Dare to Disconnect by Sennheiser | Sennheiser Electronics India | Bronze |
| Integrated | Rage Communications | Photo OK Please | Tata Motors | Bronze |
| Integrated | Motivator (GroupM) | Buying a car is out, ZAP Subscribing is in | ZAP SUBSCRIBE | Bronze |
| Integrated | Interactive Avenues - Reprise Network Company | #SowTheFuture – Empowering the second-generation farmer | Mahindra Tractors | Silver |
| Integrated | Publicis Media-Zenith Media | How NesPlus Displaced Kellogg's as the Best Selling Cereal on Amazon.in in a Day | NesPlus | Silver |
| Long-term Strategy | MRM//McCANN | Lufthansa Say Yes to the world | Lufthansa German Airlines | Bronze |
| Long-term Strategy | Interactive Avenues - Reprise Network Company | Nerolac’s ‘chamak’ urges consumers to take the leap of faith – from things to homes. | Nerolac paints | Silver |
| Long-term Strategy | Liqvd Asia | Vibes Don't Lie | Legrand India | Gold |
| Loyalty | ||||
| Media innovation | Madison Media | When India Dared To Stare | MTV India | Bronze |
| Media innovation | Sangbad Pratidin | Pujor Face - Augmented Reality Face Filters for Durga Puja | Sangbad Pratidin | Bronze |
| Media innovation | Madison Media | Gotcha! | MTV India | Silver |
| Media innovation | WATConsult | Mind your Language | Racold | Gold |
| Mobile - Display | Yash Raj Films | Firangi On Google Maps | Yash Raj Films | Silver |
| Mobile - Integrated | Rage Communications | Photo OK Please | Tata Motors | Bronze |
| Mobile - Integrated | Innocean Worldwide | Naamkaran | Hyundai Motors | Silver |
| Mobile - Integrated | Mahindra & Mahindra | Mahindra Racing skydive in 360 degrees | Mahindra & Mahindra | Gold |
| Mobile - Voice-Based | mCanvas Advertising | Adidas Kashmir | Adidas | Silver |
| Mobile - Voice-Based | Sparkt | The Voice: 24 x 7 Open Mic Auditions | Star India | Silver |
| Online Commerce Campaign - Customer acquisition | Publicis Media-Zenith Media | How NesPlus Displaced Kellogg's as the Best Selling Cereal on Amazon.in in a Day | Nestle India | Bronze |
| Online marketing | Interactive Avenues - Reprise Network Company | IDFC Bank Naye Ghar Ki Baat becomes the ideal tool for young home buyers | IDFC First Bank | Bronze |
| Online marketing | Interactive Avenues - Reprise Network Company | American Tourister challenges the true icons of swag with Swagpack | American Tourister | Silver |
| Online marketing | Liqvd Asia | Children See, Children Do | Kores India | Gold |
| Online Video - Long form (Over 180 seconds) | Mahindra & Mahindra | Rise Up: Anthem For The Girl Child | Mahindra & Mahindra | Bronze |
| Online Video - Long form (Over 180 seconds) | Mediacom | Vicks “One-in-a-Million” #TouchOfCare | P&G | Bronze |
| Online Video - Long form (Over 180 seconds) | Innocean Worldwide | The deal | Hyundai Motors | Silver |
| Online Video - Long form (Over 180 seconds) | WATConsult | Give Subtitles To Suicide - #GiveSubtitlesToSuicide | Suicide India Prevention | Gold |
| Online Video - Short form (180 seconds or less) | Online Reputation Management | Bharat Ka Kal | Adani Group | Bronze |
| Online Video - Short form (180 seconds or less) | BBH India | Tinder-Start Something Epic | Tinder LLC | Bronze |
| Online Video - Short form (180 seconds or less) | Digitas India | #MyJeepStory | Abhimanyu Alsiar | Jeep India | Silver |
| Online Video - Short form (180 seconds or less) | Flamingo Digital | #ChalBadhChal | Roshini Misbah | Liberty Leap7x Running Shoes | Gold |
| Search - Application of technology in search | PUBLICIS MEDIA-EQUINOX DIGITAL | How ZEE5 turned Google Search Ads into Real-Time News Portal during assembly election results? | ZEE Entertainment Enterprise | Gold |
| Search - SEO/Paid search | INFIDIGIT Consultants | Garnering Top Google Search Results for Zivame With a Unique SEO Strategy | Zivame | Bronze |
| Search - SEO/Paid search | Liqvd Asia | How Google Helped Us Sell T-Shirts For Free! | VoxPop | Silver |
| Search - SEO/Paid search | Madison Media | Khul Ke Khao | Piramal Healthcare | Silver |
| Social cause - Campaign for an NGO | WATConsult | Give Subtitles To Suicide | Suicide Prevention India Foundation | Silver |
| Social cause - Social cause supported by a corporate/brand | Tonic Worldwide | #BenchOfUnity - A community formed to inculcate a sense of Inclusion! | Kotak Mahindra Bank | Bronze |
| Social cause - Social cause supported by a corporate/brand | Online Reputation Management | The Bucket List | Adani Group | Bronze |
| Social cause - Social cause supported by a corporate/brand | Interactive Avenues - Reprise Network Company | #MainHoonKisan – Prerna for women, a wakeup call for India! | Mahindra Tractors | Silver |
| Social cause - Social cause supported by a corporate/brand | Interactive Avenues - Reprise Network Company | Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change | Castrol Activ | Gold |
| Use of Data - For CRM | Logicserve Digital | Decathlon: Data-Driven Analytics Decodes Shopping Behavior, Increasing Efficiency & Maximizing ROI | Decathlon Sports India | Bronze |
| Use of Data - For CRM | Mirum | Personalized Lifecycle Marketing using Marketing Automation | Kentucky Fried Chicken (KFC) | Gold |
| Use of Data - For New Business | Madison Media | Kuch Apna Sa | Godrej Nest | Bronze |
| Use of Data - For New Business | Madison Media | Dhani - Phone Se Loan | Dhani | Silver |
| Use of social media in a campaign | Digitas India | Content that went anywhere, owned everything | Jeep | Bronze |
| Use of social media in a campaign | Flamingo Digital | #ShilpaKoKyaHua | SRL Care | Bronze |
| Use of social media in a campaign | Tonic Worldwide | #BenchOfUnity - How social media brought 2.5 Lacs Indian together! | Kotak Mahindra Bank | Bronze |
| Use of social media in a campaign | WATConsult | Beat The Crave | Saffola Fittify | Bronze |
| Use of social media in a campaign | Interactive Avenues - Reprise Network Company | Central presents India’s First Ever Fashion Instacast | Central | Silver |
| Use of social media in a campaign | Interactive Avenues - Reprise Network Company | Castrol Activ’s #ProtectWhatYouLove movement inspires India to bring positive change | Castrol Activ | Gold |
| Viral marketing campaign | Innocean Worldwide | Brilliant Moments with Hyundai | Hyundai Motors | Bronze |
| Viral marketing campaign | Brave New World | The Fully Festive GIF Pack | Reliance Retail | Bronze |
| Website - Campaigns | iProspect India | Crizal FIFA Campaign | Essilor India | Bronze |
| Website - Corporate / Brand | Interactive Avenues - Reprise Network Company | Too Yumm! pops open a new packet with a digital identity | Guiltfree Industries | Bronze |
| Website - Corporate / Brand | Interactive Avenues - Reprise Network Company | Asian Paints enters E-commerce Segment | Asian Paints | Gold |
| Agency of the year | Interactive Avenues - Reprise Network Company | |||
| Client of the Year | Mahindra & Mahindra |
| Bronze | Silver | Gold | Total | |
| 1702 Digital | 5 | 0 | 0 | 5 |
| Amura Marketing Technologies Ltd. | 0 | 10 | 0 | 10 |
| BBH India | 15 | 10 | 20 | 45 |
| Brave New World | 5 | 0 | 0 | 5 |
| Digitas India | 5 | 10 | 0 | 15 |
| Flamingo Digital | 5 | 0 | 20 | 25 |
| FoxyMoron | 5 | 0 | 0 | 5 |
| Fulcro | 5 | 0 | 0 | 5 |
| INFIDIGIT Consultants | 5 | 0 | 0 | 5 |
| Innocean Worldwide | 5 | 20 | 0 | 25 |
| Interactive Avenues - Reprise Network Company | 25 | 60 | 80 | 165 |
| iProspect India | 10 | 0 | 0 | 10 |
| Isobar | 10 | 20 | 0 | 30 |
| Liqvd Asia | 5 | 10 | 40 | 55 |
| Logicserve Digital | 10 | 0 | 0 | 10 |
| Madison Media | 20 | 60 | 20 | 100 |
| Mahindra & Mahindra | 5 | 10 | 20 | 35 |
| mCanvas Advertising | 0 | 10 | 0 | 10 |
| Mediacom | 5 | 0 | 0 | 5 |
| Mirum | 0 | 0 | 20 | 20 |
| Moonraft Innovation Labs | 0 | 0 | 20 | 20 |
| Motivator (GroupM) | 10 | 0 | 0 | 10 |
| MRM//McCANN | 5 | 0 | 0 | 5 |
| Online Reputation Management | 10 | 0 | 0 | 10 |
| PUBLICIS MEDIA-EQUINOX DIGITAL | 0 | 0 | 20 | 20 |
| Publicis Media-Zenith Media | 5 | 10 | 0 | 15 |
| Rage Communications | 10 | 10 | 0 | 20 |
| Sangbad Pratidin | 5 | 0 | 0 | 5 |
| SoCheers & PivotRoots | 0 | 0 | 20 | 20 |
| Sparkt | 0 | 10 | 20 | 30 |
| Times Internet | 0 | 10 | 0 | 10 |
| Tonic Worldwide | 10 | 0 | 0 | 10 |
| Tyroo | 0 | 10 | 0 | 10 |
| Untitled Interactive | 0 | 10 | 0 | 10 |
| WATConsult | 10 | 20 | 60 | 90 |
| White Rivers Media | 5 | 0 | 0 | 5 |
| Yash Raj Films | 0 | 10 | 0 | 10 |
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