Campaign India Team
May 25, 2017

CIDCA 2017: Shortlists announced

Of the all-time-record of 670 entries this year, 188 make it to the shortlist

CIDCA 2017: Shortlists announced
The shortlists for the 2017 edition of Campaign India's Digital Crest Awards (CIDCA), one of the foremost awards that honours marketing excellence in the digital media have been announced.
 
Winners of the seventh edition of CIDCA will be announced on 31 May at a glittering ceremony in Hard Rock Cafe, Worli, Mumbai. Entry to the awards night is by invitation and restricted to pre-registered guests.
 
The shortlists have been judged by an eminent panel from the world of marketing. 
 
 
Advergaming
Entry Title Entrant Company Brand
#BaarishKoAaneDo - Using personalized Gaming experience to drive Awareness Tonic Media Apex Ultima Protek
Big Billion Hunt 2.0 Dentsu Webchutney Flipkart
ZPump Isobar Reebok
     
Apps - Mobile Apps
Entry Title Entrant Company Brand
Our Hearts beat as One! Mindshare India Kwality Walls Cornetto
Vkaao: India's First On-Demand Theatre Platform Indigo systems and technology consulting private limited Vkaao
Live Young, Live Free App Hungama Digital Services Live Young, Live Free
HDFC ERGO - IPO on Apple Watch HDFC ERGO General Insurance Company Limited HDFC ERGO General Insurance Company Limited
     
Augmented Reality
Entry Title Entrant Company Brand
Selfie with Salman! Mindshare Active Wheel
Motu Patlu King Of Kings Viacom 18 Media Private Limited Nickelodeon
     
Content Community
Entry Title Entrant Company Brand
Jaipur Literature Festival 2017 Interactive Avenues Pvt. Ltd. Jaipur Literature Festival 2017
We proved that quirky dreams could be great careers Interactive Avenues Axis Mutual Fund
Empowering farmers to #SowTheFuture Interactive Avenues Mahindra Tractors
Don't Hold Back Bestseller JACK & JONES
White Super Fresh FoxyMoron Maybelline New York
Harper Broadcast HarperCollins India HarperCollins India
     
Digital Craft - Best Use of Design and Navigation
Entry Title Entrant Company Brand
MAX2 Timeless Awards -The First ever User Driven Digital Awards Tonic Media Sony MAX 2
IDFC - Shaadi Ke Kharche Interactive Avenues IDFC Bank
Live Young, Live Free App Hungama Digital Services Live Young, Live Free
     
Digital Craft - Best Writing
Entry Title Entrant Company Brand
Cornetto - Say the Unsaid... Mindshare India Kwality Walls Cornetto
Year In Review DigitasLBi India Frooti
The Frooti Life DigitasLBi India Frooti
HDFC Life ZIRCA Digital Solutions Pvt Ltd. HDFC Life
The Tata Racemo launch! The 120 Media Collective TAMO Racemo
     
Digital Strategy
Entry Title Entrant Company Brand
talentrack magnon group talentrack
Pureit Outshout Or Outshine ? Mindshare India Pureit
The Young SUV- Sales campaign Interactive Avenues KUV 100
Pocket Dentist Red Fuse Communications Colgate
The Hard Way Series DigitasLBi India Budweiser
World's First Healthgram Tonic Media Nutralite
#CanDo Teen Bandar Enable Travel
Unlocking the Athlete in Every Woman MINDSHARE NIKE
NYX Professional Makeup Launch In India FoxyMoron NYX Professional Makeup
Ek Kadam Unnati Ki Aur Pulp Strategy Communications Pvt Ltd Technology
Taxes Acche Hain Sparkt Private Limited Mahindra Mutual Fund
     
Display
Entry Title Entrant Company Brand
Feel the Greens Madison Media Godrej Greens
Leveraging Search to spread Sprite's message of #ClearHai Interactive Avenues Pvt. Ltd. Coca Cola , Sprite
The Young SUV- Sales campaign Interactive Avenues KUV 100
Johnson and Johnson – Best for Baby Interactive Avenues Johnsons Baby
HP PRINTER DYNAMIC BANNER Magnon eg+ Hewlett Packard
Cadbury Gems Angry Birds Association Carat Isobar Cadbury Gems
Facebook Canvas For Maybelline At Fashion Week Display Maybelline New York
INDIA’S FIRST CONSUMER SOURCED NETWORK Group M Media Pvt Ltd - Team Airtel Bharti Airtel Pvt Ltd
P.O.W. Sparkt Private Limited Star Plus
Maruti Alto - Your First Car on Google Maps Isobar India Maruti Suzuki Alto
One Size doesn't fit all Mindshare Royal Challenge
Rising Star   Colors
     
e-Commerce Omni-channel strategy
Entry Title Entrant Company Brand
The Fit Me Tool FoxyMoron Maybelline New York
iCalculate iProspect ICICI Bank
     
Experiential
Entry Title Entrant Company Brand
Feel the Greens Madison India Godrej Greens
#ignis - Twitter- Fetti Machine Grapes Digital Pvt. Ltd. Maruti Suzuki Ignis
Our Hearts beat as One! Mindshare India Kwality Walls Cornetto
Selfie with Salman! Mindshare Active Wheel
Bro’ster Dentsu Webchutney Morning Fresh
Pocket Dentist Red Fuse Communications Colgate
     
Integrated
Entry Title Entrant Company Brand
talentrack magnon group talentrack
#FeelAlive - How Viewers emotions came alive on Television Tonic Media Sony BBC Earth
How a moment turns magical only at Club Mahindra FCB Interface Club Mahindra
IDFC - Angoota Uthao Interactive Avenues IDFC Bank
Kabali Campaign Interactive Avenues Muthoot
Don't Hold Back Bestseller JACK & JONES
Pocket Dentist Red Fuse Communications Colgate
CDM Friendship Day Madfie Carat Isobar Cadbury Dairy Milk
Aristocrat - Unpacking a forgotten brand to life ibs Aristocrat Bags
Unlocking the Athlete in Every Woman Mindshare NIKE
Ek Kadam Unnati Ki Aur Pulp Strategy Communications Pvt Ltd Technology
INDIA’S FIRST CONSUMER SOURCED NETWORK Group M Media Pvt Ltd - Team Airtel Bharti Airtel
Things Don't Judge 22feet Tribal Worldwide eBay India
Nayi Soch Mindshare & Sparkt  Star Plus
Celebrate Life Mindshare Pvt. Ltd SBI Life
Home transformation on your fingertips Madison Communications Ezycolour
     
Long-term Strategy
Entry Title Entrant Company Brand
talentrack magnon group talentrack
Gateway to Celebs - Building a Entertainment Brand via Facebook Videos Tonic Media Sony TV
Mahindra Voice Engine Optimization Sparkt Private Limited Mahindra Mutual Fund
     
Loyalty
Entry Title Entrant Company Brand
AXN Show Addicts Tonic Media AXN India
     
Media innovation
Entry Title Entrant Company Brand
Privileges are now ZERO Km away Madison Media Godrej Infinity
Flipstakart Dentsu Webchutney Flipkart
Big Billion Hunt 2.0 Dentsu Webchutney Flipkart
Look it’s a car…it’s an emoji…it’s the Nissan GT-R OMD GT-R
Go Hyperlocal by Dell Gozoop Online Pvt Ltd Dell India
Snap Counsellors TBWA\ India Love Doctor
Maybelline New York’s Facebook Chat Bot FoxyMoron Maybelline New York
INDIA’S FIRST MEDIA PLAN CREATED THROUGH ARTIFICIAL INTELLIGENCE Group M Media Pvt Ltd - Team Airtel Bharti Airtel Pvt Ltd
How to throw a kick ass home party as told by our AI powered bartender Mindshare Liveinstyle
Dance Plus 2 Star India Star Plus
P.O.W. Sparkt Private Limited Star Plus
Maruti Alto - Your First Car on Google Maps Isobar India Maruti Suzuki Alto
Big in Your Life Mindshare India Pvt. Ltd Aditya Birla Group- Corporate
The World's First Vanishing Email Sideways Consulting Imagica
     
Mobile - Display
Entry Title Entrant Company Brand
Feel the Greens Madison Media Godrej Greens
Privileges are now ZERO Km away Madison Media Godrej Infinity
How to Unlock Big Ideas on Mobile Display via Hologram Tonic Media Aditya Birla Group
Cadbury Gems Angry Birds Association Carat Isobar Cadbury Gems
Hitchhicker's Guide to party like a celeb Mindshare Johnnie Walker
Maruti Alto - Your First Car on Google Maps Isobar India Maruti Suzuki Alto
Combating the consumer blind spot with the mobile phone Mindshare USL Diageo
Hotels.com Summer Sale Campaign Performics Hotels.com
     
Mobile - Integrated
Entry Title Entrant Company Brand
Mobile Asana WATConsult Bajaj Allianz General Insurance
Flaunt to Feed WATConsult Godrej Microwaves
Unlocking the Athlete in Every Woman MINDSHARE NIKE
     
Mobile - SMS
Entry Title Entrant Company Brand
When SMS 2.0 provided Maximum Vishwas, Maximum Bachat MEC - GroupM Aquasure
     
Mobile - Voice-Based
Entry Title Entrant Company Brand
Angrezi Mobile Pathshala Madison Media Nihar Shanti Amla
A branded call-prompt missed call to win hearts PHD India Horlicks
Pocket Dentist Red Fuse Communications Colgate
     
Online Commerce Campaign - Customer engagement
Entry Title Entrant Company Brand
Big Billion Hunt 2.0 Dentsu Webchutney Flipkart
     
Online marketing
Entry Title Entrant Company Brand
Parents of Fertility WATConsult Merck
talentrack magnon group talentrack
Click and Simply Save MEC Mutual Fund
The Young SUV- Sales campaign Interactive Avenues KUV 100
Hate the Pimple WATConsult Himalaya Men
Surf excel #ReadyForLife PHD Media Surf Excel
The Hard Way Series DigitasLBi India India
Jaguar #SetThePace Mindshare Jaguar
Establishing Times Internet Ltd. as a Challenger Brand for Digital Advertising in India Zeno Group India Times Internet Ltd.
#TakeOnTax Contract Advertising Pvt. Ltd. UTI Mutual funds
Nayi Soch Sparkt Private Limited Star Plus
Nayi Soch - Womens Day Sparkt Private Limited Star Plus
62nd Filmfare Awards 2017 Worldwide Media Pvt. Ltd Filmfare
30 Day Developer Challenge OgilvyOne IBM
Ola - Drunk Tweets Happy mcgarrybowen Ola
     
Online Video - Long form (Over 180 seconds)
Entry Title Entrant Company Brand
Vicks - Generations Of Care SeeOn Vicks
Jaguar #SetThePace Mindshare Jaguar
A webisode series that touches a million hearts Madison Communications Corporate
Bajaj V - The Invincible Indians Mindshare India Pvt. Ltd Bajaj V
     
Online Video - Long form Online Video - Short form (180 seconds or less)(Over 180 seconds)
Entry Title Entrant Company Brand
Empowering farmers to #SowTheFuture Interactive Avenues Mahindra Tractors
Johnson and Johnson – Best for Baby Interactive Avenues Johnsons Baby
The Hard Way Series DigitasLBi India Budweiser
It Takes 2 MediaCom Communications Pvt. Ltd. Pampers
World's First Healthgram Tonic Media Nutralite
#TakeOnTax GoodFellas.Studio UTI Mutual Funds
HarperCollins India 25 HarperCollins India HarperCollins Publishers India
‘Live Young, Live Free’ Mannequin Challenge Hungama Digital Services Live Young, Live Free
Dove Change the Rhyme Mindshare Dove
GOOGLE SHAYARI BREATHLESS FILMS google search
Ola - Give Way. Give Life. Happy mcgarrybowen Ola
     
Search
Entry Title Entrant Company Brand
Tapping into in-market users on Search Mindshare India Apollo 4 Wheeler Tyres
How Dr. Batra’s used SEM to help patients keep their appointments Interactive Avenues Dr. Batras
Reliance Mutual Fund Search Marketing Interactive Avenues Reliance
The Watchable Ads WATConsult digibank by DBS
100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man LIQVD ASIA Indiabulls Home Loans
Driving beyond the online barriers of language Isobar India Maruti Suzuki Alto 800
A unified solution for an atypical consumer Madison Communications Home Solutions
How BMW Hijacked Audi A4’s Launch with Real-Time Search Predictions Isobar India BMW 3 Series
     
Showcase
Entry Title Entrant Company Brand
#PauseTheResume Dentsu Webchutney Dentsu Webchutney
Immersive Virtual Reality application for Johnson Tiles Digital Vibe Johnson Tiles
     
Social cause - Campaign for an NGO
Entry Title Entrant Company Brand
Flaunt to Feed WATConsult Godrej Microwaves
     
Social cause - Social cause supported by a corporate/brand
Entry Title Entrant Company Brand
Smile OK Please PHD India Happydent
#FreedomFromNonTransparency - An Initiative by Wellness Forever Digital Republik Wellness Forever Chemists
Raymond celebrates Father's day - a single mother's true story Raymond Limited Raymond Limited
Snap Counsellors TBWA\ India LoveDoctordotin
Vicks - Generations Of Care SeeOn Vicks
Nayi Soch - Womens Day Sparkt Private Limited Star Plus
Ola - Give Way. Give Life. Happy mcgarrybowen Ola
     
Use of Data - For CRM
Entry Title Entrant Company Brand
BSES Brand Building Through Effective CRM Online Reputation Management Private Limited BSES
Samvaad Consumer Gap Analysis Interactive Avenues Pvt. Ltd. Thums Up
The World’s First Online Animatronic Show Sideways Consulting Imagica
     
Use of Data - For New Business
Entry Title Entrant Company Brand
Videogyan - Data Driven Optimisation and Targeting Vidooly Media Tech Videogyan
Bag of Joy - How american tourister made sure that everyone had a joyful diwali. Interactive Avenues American Tourister
Data Jugalbandi - Kellogg's Special K Mindshare Special K
     
Use of social media in a campaign
Entry Title Entrant Company Brand
Property Buddy Madison Media Godrej Emerald
#RockTheSpotlight Madison Media Livon
Big Billion Hunt 2.0 Dentsu Webchutney Flipkart
Year In Review DigitasLBi India Frooti
We Love Your Work Gozoop Online Pvt Ltd Dell India
Woman, I am in love with the shape of you Zeno Group India Levi's
#SomethingMissing - Social Media Xebec Emedia Technologies Pvt Ltd Protinex
Mobile Asana WATConsult Bajaja Allianz General Insurance
Don't Hold Back Bestseller JACK & JONES
A SINGLE MOM’S TRUE STORY Raymond Limited Raymond Limited
World's First Healthgram Tonic Media Nutralite
Digital Marketing Campaign of PINK Everymedia Technologies Private Limited Films
How to throw a kickass homeparty as told by our AI powered bartender Mindshare Liveinstyle
Nayi Soch Mindshare & Sparkt  Star Plus
Dove Change the Rhyme Mindshare Dove
Movie Now + Chimp&z Inc Movies Now
Elantra RT2Unlock Innocean Worldwide Communication Pvt. Ltd. Hyundai Elantra
Twitter takes a break with KitKat Performics Nestle Kit Kat
     
Viral marketing campaign
Entry Title Entrant Company Brand
The Hard Way Series DigitasLBi India Budweiser
Hate the Pimple WATConsult Himalaya Men
World's First Healthgram Tonic Media Nutralite
Nayi Soch Mindshare & Sparkt  Star Plus
#TeaForTrump - Trumping Donald Trump #arm worldwide TE-A-ME
OLA in BAASHHA Motivator, GroupM OLA
     
Website - Campaigns
Entry Title Entrant Company Brand
Amazing A350 Campaign MRM- McCann Delhi Lufthansa India
Ek Kadam Unnati Ki Aur Pulp Strategy Communications Pvt Ltd Technology
     
Website - Corporate / Brand
Entry Title Entrant Company Brand
How Angel Broking showcased content with simplicity when ‘too much’ is the norm Interactive Avenues Angel Broking
How Dr. Batra’s empowered patients with a credible source of alternative therapy Interactive Avenues Dr.Batra
How Asian Paints broke out of the cans and onto the décor scene Interactive Avenues Asian Paints
Saint Gobain - Gyproc Website Interactive Avenues Gyproc

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Ranbir Kapoor turns oppo-rtunist with Badshah and Katrina Kaif
Premium
11 hours ago

Ranbir Kapoor turns oppo-rtunist with Badshah and ...

Watch the film conceptualised by Contract India here

Premium
Kinnect bags Park Avenue's digital mandate
Premium
12 hours ago

Kinnect bags Park Avenue's digital mandate

Account won post a multi-agency pitch

Premium
The soul-feeding habits of six leading creative minds
Premium
14 hours ago

The soul-feeding habits of six leading creative minds

Ahead of the Spikes Asia Festival of Creativity, two jury presidents and four top global creatives reveal their daily routines. Do yours stifle creativity or enable it to flourish?

Premium
Carat captures Vodafone global media account
Premium
14 hours ago

Carat captures Vodafone global media account

Wavemaker to continue to handle media in markets like India and Netherlands