The shortlists for the 2017 edition of Campaign India's Digital Crest Awards (CIDCA), one of the foremost awards that honours marketing excellence in the digital media have been announced.
Winners of the seventh edition of CIDCA will be announced on 31 May at a glittering ceremony in Hard Rock Cafe, Worli, Mumbai. Entry to the awards night is by invitation and restricted to pre-registered guests.
The shortlists have been judged by an eminent panel from the world of marketing.
| Advergaming | ||
| Entry Title | Entrant Company | Brand |
| #BaarishKoAaneDo - Using personalized Gaming experience to drive Awareness | Tonic Media | Apex Ultima Protek |
| Big Billion Hunt 2.0 | Dentsu Webchutney | Flipkart |
| ZPump | Isobar | Reebok |
| Apps - Mobile Apps | ||
| Entry Title | Entrant Company | Brand |
| Our Hearts beat as One! | Mindshare India | Kwality Walls Cornetto |
| Vkaao: India's First On-Demand Theatre Platform | Indigo systems and technology consulting private limited | Vkaao |
| Live Young, Live Free App | Hungama Digital Services | Live Young, Live Free |
| HDFC ERGO - IPO on Apple Watch | HDFC ERGO General Insurance Company Limited | HDFC ERGO General Insurance Company Limited |
| Augmented Reality | ||
| Entry Title | Entrant Company | Brand |
| Selfie with Salman! | Mindshare | Active Wheel |
| Motu Patlu King Of Kings | Viacom 18 Media Private Limited | Nickelodeon |
| Content Community | ||
| Entry Title | Entrant Company | Brand |
| Jaipur Literature Festival 2017 | Interactive Avenues Pvt. Ltd. | Jaipur Literature Festival 2017 |
| We proved that quirky dreams could be great careers | Interactive Avenues | Axis Mutual Fund |
| Empowering farmers to #SowTheFuture | Interactive Avenues | Mahindra Tractors |
| Don't Hold Back | Bestseller | JACK & JONES |
| White Super Fresh | FoxyMoron | Maybelline New York |
| Harper Broadcast | HarperCollins India | HarperCollins India |
| Digital Craft - Best Use of Design and Navigation | ||
| Entry Title | Entrant Company | Brand |
| MAX2 Timeless Awards -The First ever User Driven Digital Awards | Tonic Media | Sony MAX 2 |
| IDFC - Shaadi Ke Kharche | Interactive Avenues | IDFC Bank |
| Live Young, Live Free App | Hungama Digital Services | Live Young, Live Free |
| Digital Craft - Best Writing | ||
| Entry Title | Entrant Company | Brand |
| Cornetto - Say the Unsaid... | Mindshare India | Kwality Walls Cornetto |
| Year In Review | DigitasLBi India | Frooti |
| The Frooti Life | DigitasLBi India | Frooti |
| HDFC Life | ZIRCA Digital Solutions Pvt Ltd. | HDFC Life |
| The Tata Racemo launch! | The 120 Media Collective | TAMO Racemo |
| Digital Strategy | ||
| Entry Title | Entrant Company | Brand |
| talentrack | magnon group | talentrack |
| Pureit Outshout Or Outshine ? | Mindshare India | Pureit |
| The Young SUV- Sales campaign | Interactive Avenues | KUV 100 |
| Pocket Dentist | Red Fuse Communications | Colgate |
| The Hard Way Series | DigitasLBi India | Budweiser |
| World's First Healthgram | Tonic Media | Nutralite |
| #CanDo | Teen Bandar | Enable Travel |
| Unlocking the Athlete in Every Woman | MINDSHARE | NIKE |
| NYX Professional Makeup Launch In India | FoxyMoron | NYX Professional Makeup |
| Ek Kadam Unnati Ki Aur | Pulp Strategy Communications Pvt Ltd | Technology |
| Taxes Acche Hain | Sparkt Private Limited | Mahindra Mutual Fund |
| Display | ||
| Entry Title | Entrant Company | Brand |
| Feel the Greens | Madison Media | Godrej Greens |
| Leveraging Search to spread Sprite's message of #ClearHai | Interactive Avenues Pvt. Ltd. | Coca Cola , Sprite |
| The Young SUV- Sales campaign | Interactive Avenues | KUV 100 |
| Johnson and Johnson – Best for Baby | Interactive Avenues | Johnsons Baby |
| HP PRINTER DYNAMIC BANNER | Magnon eg+ | Hewlett Packard |
| Cadbury Gems Angry Birds Association | Carat Isobar | Cadbury Gems |
| Facebook Canvas For Maybelline At Fashion Week | Display | Maybelline New York |
| INDIA’S FIRST CONSUMER SOURCED NETWORK | Group M Media Pvt Ltd - Team Airtel | Bharti Airtel Pvt Ltd |
| P.O.W. | Sparkt Private Limited | Star Plus |
| Maruti Alto - Your First Car on Google Maps | Isobar India | Maruti Suzuki Alto |
| One Size doesn't fit all | Mindshare | Royal Challenge |
| Rising Star | Colors | |
| e-Commerce Omni-channel strategy | ||
| Entry Title | Entrant Company | Brand |
| The Fit Me Tool | FoxyMoron | Maybelline New York |
| iCalculate | iProspect | ICICI Bank |
| Experiential | ||
| Entry Title | Entrant Company | Brand |
| Feel the Greens | Madison India | Godrej Greens |
| #ignis - Twitter- Fetti Machine | Grapes Digital Pvt. Ltd. | Maruti Suzuki Ignis |
| Our Hearts beat as One! | Mindshare India | Kwality Walls Cornetto |
| Selfie with Salman! | Mindshare | Active Wheel |
| Bro’ster | Dentsu Webchutney | Morning Fresh |
| Pocket Dentist | Red Fuse Communications | Colgate |
| Integrated | ||
| Entry Title | Entrant Company | Brand |
| talentrack | magnon group | talentrack |
| #FeelAlive - How Viewers emotions came alive on Television | Tonic Media | Sony BBC Earth |
| How a moment turns magical only at Club Mahindra | FCB Interface | Club Mahindra |
| IDFC - Angoota Uthao | Interactive Avenues | IDFC Bank |
| Kabali Campaign | Interactive Avenues | Muthoot |
| Don't Hold Back | Bestseller | JACK & JONES |
| Pocket Dentist | Red Fuse Communications | Colgate |
| CDM Friendship Day Madfie | Carat Isobar | Cadbury Dairy Milk |
| Aristocrat - Unpacking a forgotten brand to life | ibs | Aristocrat Bags |
| Unlocking the Athlete in Every Woman | Mindshare | NIKE |
| Ek Kadam Unnati Ki Aur | Pulp Strategy Communications Pvt Ltd | Technology |
| INDIA’S FIRST CONSUMER SOURCED NETWORK | Group M Media Pvt Ltd - Team Airtel | Bharti Airtel |
| Things Don't Judge | 22feet Tribal Worldwide | eBay India |
| Nayi Soch | Mindshare & Sparkt | Star Plus |
| Celebrate Life | Mindshare Pvt. Ltd | SBI Life |
| Home transformation on your fingertips | Madison Communications | Ezycolour |
| Long-term Strategy | ||
| Entry Title | Entrant Company | Brand |
| talentrack | magnon group | talentrack |
| Gateway to Celebs - Building a Entertainment Brand via Facebook Videos | Tonic Media | Sony TV |
| Mahindra Voice Engine Optimization | Sparkt Private Limited | Mahindra Mutual Fund |
| Loyalty | ||
| Entry Title | Entrant Company | Brand |
| AXN Show Addicts | Tonic Media | AXN India |
| Media innovation | ||
| Entry Title | Entrant Company | Brand |
| Privileges are now ZERO Km away | Madison Media | Godrej Infinity |
| Flipstakart | Dentsu Webchutney | Flipkart |
| Big Billion Hunt 2.0 | Dentsu Webchutney | Flipkart |
| Look it’s a car…it’s an emoji…it’s the Nissan GT-R | OMD | GT-R |
| Go Hyperlocal by Dell | Gozoop Online Pvt Ltd | Dell India |
| Snap Counsellors | TBWA\ India | Love Doctor |
| Maybelline New York’s Facebook Chat Bot | FoxyMoron | Maybelline New York |
| INDIA’S FIRST MEDIA PLAN CREATED THROUGH ARTIFICIAL INTELLIGENCE | Group M Media Pvt Ltd - Team Airtel | Bharti Airtel Pvt Ltd |
| How to throw a kick ass home party as told by our AI powered bartender | Mindshare | Liveinstyle |
| Dance Plus 2 | Star India | Star Plus |
| P.O.W. | Sparkt Private Limited | Star Plus |
| Maruti Alto - Your First Car on Google Maps | Isobar India | Maruti Suzuki Alto |
| Big in Your Life | Mindshare India Pvt. Ltd | Aditya Birla Group- Corporate |
| The World's First Vanishing Email | Sideways Consulting | Imagica |
| Mobile - Display | ||
| Entry Title | Entrant Company | Brand |
| Feel the Greens | Madison Media | Godrej Greens |
| Privileges are now ZERO Km away | Madison Media | Godrej Infinity |
| How to Unlock Big Ideas on Mobile Display via Hologram | Tonic Media | Aditya Birla Group |
| Cadbury Gems Angry Birds Association | Carat Isobar | Cadbury Gems |
| Hitchhicker's Guide to party like a celeb | Mindshare | Johnnie Walker |
| Maruti Alto - Your First Car on Google Maps | Isobar India | Maruti Suzuki Alto |
| Combating the consumer blind spot with the mobile phone | Mindshare | USL Diageo |
| Hotels.com Summer Sale Campaign | Performics | Hotels.com |
| Mobile - Integrated | ||
| Entry Title | Entrant Company | Brand |
| Mobile Asana | WATConsult | Bajaj Allianz General Insurance |
| Flaunt to Feed | WATConsult | Godrej Microwaves |
| Unlocking the Athlete in Every Woman | MINDSHARE | NIKE |
| Mobile - SMS | ||
| Entry Title | Entrant Company | Brand |
| When SMS 2.0 provided Maximum Vishwas, Maximum Bachat | MEC - GroupM | Aquasure |
| Mobile - Voice-Based | ||
| Entry Title | Entrant Company | Brand |
| Angrezi Mobile Pathshala | Madison Media | Nihar Shanti Amla |
| A branded call-prompt missed call to win hearts | PHD India | Horlicks |
| Pocket Dentist | Red Fuse Communications | Colgate |
| Online Commerce Campaign - Customer engagement | ||
| Entry Title | Entrant Company | Brand |
| Big Billion Hunt 2.0 | Dentsu Webchutney | Flipkart |
| Online marketing | ||
| Entry Title | Entrant Company | Brand |
| Parents of Fertility | WATConsult | Merck |
| talentrack | magnon group | talentrack |
| Click and Simply Save | MEC | Mutual Fund |
| The Young SUV- Sales campaign | Interactive Avenues | KUV 100 |
| Hate the Pimple | WATConsult | Himalaya Men |
| Surf excel #ReadyForLife | PHD Media | Surf Excel |
| The Hard Way Series | DigitasLBi India | India |
| Jaguar #SetThePace | Mindshare | Jaguar |
| Establishing Times Internet Ltd. as a Challenger Brand for Digital Advertising in India | Zeno Group India | Times Internet Ltd. |
| #TakeOnTax | Contract Advertising Pvt. Ltd. | UTI Mutual funds |
| Nayi Soch | Sparkt Private Limited | Star Plus |
| Nayi Soch - Womens Day | Sparkt Private Limited | Star Plus |
| 62nd Filmfare Awards 2017 | Worldwide Media Pvt. Ltd | Filmfare |
| 30 Day Developer Challenge | OgilvyOne | IBM |
| Ola - Drunk Tweets | Happy mcgarrybowen | Ola |
| Online Video - Long form (Over 180 seconds) | ||
| Entry Title | Entrant Company | Brand |
| Vicks - Generations Of Care | SeeOn | Vicks |
| Jaguar #SetThePace | Mindshare | Jaguar |
| A webisode series that touches a million hearts | Madison Communications | Corporate |
| Bajaj V - The Invincible Indians | Mindshare India Pvt. Ltd | Bajaj V |
| Online Video - Long form Online Video - Short form (180 seconds or less)(Over 180 seconds) | ||
| Entry Title | Entrant Company | Brand |
| Empowering farmers to #SowTheFuture | Interactive Avenues | Mahindra Tractors |
| Johnson and Johnson – Best for Baby | Interactive Avenues | Johnsons Baby |
| The Hard Way Series | DigitasLBi India | Budweiser |
| It Takes 2 | MediaCom Communications Pvt. Ltd. | Pampers |
| World's First Healthgram | Tonic Media | Nutralite |
| #TakeOnTax | GoodFellas.Studio | UTI Mutual Funds |
| HarperCollins India 25 | HarperCollins India | HarperCollins Publishers India |
| ‘Live Young, Live Free’ Mannequin Challenge | Hungama Digital Services | Live Young, Live Free |
| Dove Change the Rhyme | Mindshare | Dove |
| GOOGLE SHAYARI | BREATHLESS FILMS | google search |
| Ola - Give Way. Give Life. | Happy mcgarrybowen | Ola |
| Search | ||
| Entry Title | Entrant Company | Brand |
| Tapping into in-market users on Search | Mindshare India | Apollo 4 Wheeler Tyres |
| How Dr. Batra’s used SEM to help patients keep their appointments | Interactive Avenues | Dr. Batras |
| Reliance Mutual Fund Search Marketing | Interactive Avenues | Reliance |
| The Watchable Ads | WATConsult | digibank by DBS |
| 100% Dad - Conquering the BFSI bidding war by targeting the softer side of the Indian Man | LIQVD ASIA | Indiabulls Home Loans |
| Driving beyond the online barriers of language | Isobar India | Maruti Suzuki Alto 800 |
| A unified solution for an atypical consumer | Madison Communications | Home Solutions |
| How BMW Hijacked Audi A4’s Launch with Real-Time Search Predictions | Isobar India | BMW 3 Series |
| Showcase | ||
| Entry Title | Entrant Company | Brand |
| #PauseTheResume | Dentsu Webchutney | Dentsu Webchutney |
| Immersive Virtual Reality application for Johnson Tiles | Digital Vibe | Johnson Tiles |
| Social cause - Campaign for an NGO | ||
| Entry Title | Entrant Company | Brand |
| Flaunt to Feed | WATConsult | Godrej Microwaves |
| Social cause - Social cause supported by a corporate/brand | ||
| Entry Title | Entrant Company | Brand |
| Smile OK Please | PHD India | Happydent |
| #FreedomFromNonTransparency - An Initiative by Wellness Forever | Digital Republik | Wellness Forever Chemists |
| Raymond celebrates Father's day - a single mother's true story | Raymond Limited | Raymond Limited |
| Snap Counsellors | TBWA\ India | LoveDoctordotin |
| Vicks - Generations Of Care | SeeOn | Vicks |
| Nayi Soch - Womens Day | Sparkt Private Limited | Star Plus |
| Ola - Give Way. Give Life. | Happy mcgarrybowen | Ola |
| Use of Data - For CRM | ||
| Entry Title | Entrant Company | Brand |
| BSES Brand Building Through Effective CRM | Online Reputation Management Private Limited | BSES |
| Samvaad Consumer Gap Analysis | Interactive Avenues Pvt. Ltd. | Thums Up |
| The World’s First Online Animatronic Show | Sideways Consulting | Imagica |
| Use of Data - For New Business | ||
| Entry Title | Entrant Company | Brand |
| Videogyan - Data Driven Optimisation and Targeting | Vidooly Media Tech | Videogyan |
| Bag of Joy - How american tourister made sure that everyone had a joyful diwali. | Interactive Avenues | American Tourister |
| Data Jugalbandi - Kellogg's Special K | Mindshare | Special K |
| Use of social media in a campaign | ||
| Entry Title | Entrant Company | Brand |
| Property Buddy | Madison Media | Godrej Emerald |
| #RockTheSpotlight | Madison Media | Livon |
| Big Billion Hunt 2.0 | Dentsu Webchutney | Flipkart |
| Year In Review | DigitasLBi India | Frooti |
| We Love Your Work | Gozoop Online Pvt Ltd | Dell India |
| Woman, I am in love with the shape of you | Zeno Group India | Levi's |
| #SomethingMissing - Social Media | Xebec Emedia Technologies Pvt Ltd | Protinex |
| Mobile Asana | WATConsult | Bajaja Allianz General Insurance |
| Don't Hold Back | Bestseller | JACK & JONES |
| A SINGLE MOM’S TRUE STORY | Raymond Limited | Raymond Limited |
| World's First Healthgram | Tonic Media | Nutralite |
| Digital Marketing Campaign of PINK | Everymedia Technologies Private Limited | Films |
| How to throw a kickass homeparty as told by our AI powered bartender | Mindshare | Liveinstyle |
| Nayi Soch | Mindshare & Sparkt | Star Plus |
| Dove Change the Rhyme | Mindshare | Dove |
| Movie Now + | Chimp&z Inc | Movies Now |
| Elantra RT2Unlock | Innocean Worldwide Communication Pvt. Ltd. | Hyundai Elantra |
| Twitter takes a break with KitKat | Performics | Nestle Kit Kat |
| Viral marketing campaign | ||
| Entry Title | Entrant Company | Brand |
| The Hard Way Series | DigitasLBi India | Budweiser |
| Hate the Pimple | WATConsult | Himalaya Men |
| World's First Healthgram | Tonic Media | Nutralite |
| Nayi Soch | Mindshare & Sparkt | Star Plus |
| #TeaForTrump - Trumping Donald Trump | #arm worldwide | TE-A-ME |
| OLA in BAASHHA | Motivator, GroupM | OLA |
| Website - Campaigns | ||
| Entry Title | Entrant Company | Brand |
| Amazing A350 Campaign | MRM- McCann Delhi | Lufthansa India |
| Ek Kadam Unnati Ki Aur | Pulp Strategy Communications Pvt Ltd | Technology |
| Website - Corporate / Brand | ||
| Entry Title | Entrant Company | Brand |
| How Angel Broking showcased content with simplicity when ‘too much’ is the norm | Interactive Avenues | Angel Broking |
| How Dr. Batra’s empowered patients with a credible source of alternative therapy | Interactive Avenues | Dr.Batra |
| How Asian Paints broke out of the cans and onto the décor scene | Interactive Avenues | Asian Paints |
| Saint Gobain - Gyproc Website | Interactive Avenues | Gyproc |
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