Tea chain brand Chai Point has appointed its creative and digital mandate to Bengaluru-based Happy Creative Services.
The brand operates a network of retail outlets (Chai Point), dispensers on corporate premises (Chai@Work) and a delivery business (Chai-on-Call). It started operations in 2010 and currently has over 90 outlets in seven cities: Delhi, Mumbai, Pune, Hyderabad, Gurgaon, Noida and Bengaluru.
Amuleek Singh Bijral, CEO, Chai Point said, “We are really excited to have Happy Creative Services as our partner; and we look forward to working with them to build our brand.”
Kartik Iyer, CEO and co-founder, Happy Creative Services, said, “Its really exciting for us to partner with Chai Point. It only goes further to prove our capability in birthing new brands and growing them into household names. That too a category like chai is as traditional and basic as it gets. To take something that simple and add consumer experience to an unorganised sector can be challenging. The energy of the founders and the passion with which they have built their business truly inspires us. We look forward to creating some fun and insightful work for the brand.”