Campaign India Team
May 17, 2016

Chai Point hands Happy creative and digital duties

Tea chain brand has over 90 outlets in seven cities

Chai Point hands Happy creative and digital duties
Tea chain brand Chai Point has appointed its creative and digital mandate to Bengaluru-based Happy Creative Services.
 
The brand operates a network of retail outlets (Chai Point), dispensers on corporate premises (Chai@Work) and a delivery business (Chai-on-Call). It started operations in 2010 and currently has over 90 outlets in seven cities: Delhi, Mumbai, Pune, Hyderabad, Gurgaon, Noida and Bengaluru. 
 
Amuleek Singh Bijral, CEO, Chai Point said, “We are really excited to have Happy Creative Services as our partner; and we look forward to working with them to build our brand.”
 
Kartik Iyer, CEO and co-founder, Happy Creative Services, said, “Its really exciting for us to partner with Chai Point. It only goes further to prove our capability in birthing new brands and growing them into household names. That too a category like chai is as traditional and basic as it gets. To take something that simple and add consumer experience to an unorganised sector can be challenging. The energy of the founders and the passion with which they have built their business truly inspires us. We look forward to creating some fun and insightful work for the brand.”
Source:
Campaign India

Related Articles

Just Published

7 hours ago

Get ready to find out the most creative agencies of ...

"For the first time this is something that recognizes sustained creative excellence and performance over a longer period of time."

10 hours ago

Advertising lifts as Bundesliga adds crowd noise ...

Average advertisements per match increases by a minute in India during the latest round of Bundesliga matches

18 hours ago

'There has been some positive movement, but a lot ...

State Governments like Gujarat as well as some ministries from the Central Government clearing part dues