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The latest TAM AdEx report reveals that Akshay Kumar maintains his position as the most visible celebrity in TV advertisements, with Amitabh Bachchan leading as the celebrity endorsing the highest number of brands
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
The agency will drive FILA's digital creative and lead Foot Locker's mainline creative, targeting India’s youth and sneaker culture.
The experiential campaign positions trading as a calling, not just a skill.
The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.