celebrity endorsements
Celebrity-endorsed ads continue to grow in India: TAM AdEx report
The latest TAM AdEx report reveals that Akshay Kumar maintains his position as the most visible celebrity in TV advertisements, with Amitabh Bachchan leading as the celebrity endorsing the highest number of brands
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Credibility is key whether working on films or with brands: Bollywood star Ayushmann Khurrana
Touted amongst one of the top 15 brand ambassadors in India, Bollywood A-lister Ayushmann Khurrana has paved an unconventional path for himself both inside and outside of cinema. He sits down with Campaign to discuss acting, activism and all things authenticity
GroupM report: Marketing spends on Indian films reaches Rs 606 crore
Television and digital claimed 75 per cent of these spends
Blog: Greedy, greedy, greedy MS Dhoni!
Celebrity greed is well known. But sometimes it can be nauseating
Blog: King Kohli or King Kong Kohli?
There are two schools of thought on Virat Kohli. One that believes that he ought to be more restrained, more responsible, more respectful. The other school believes that Kohli is Kohli because he is everything that you do not expect him to be, which is why when he is aggressive and abrasive, he is actually charming and captivating; endearing and enviable.
Blog: 250 years of celebrity endorsements - Part 2
This is the second part of our five part series that celebrates 250 years of celebrity endorsements
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