Campaign India Team
Apr 21, 2009

Castrol signs on Cristiano Ronaldo

Any self-respecting marketer looking to bring in a famous personality to represent their brand to the great unwashed should bear in mind the two important rules of celeb endorsement.Number one: always pretend that your consumer is intelligent and discerning by bringing in someone who is relevant to your product.Bearing this in mind Castrol have played a blinder in bringing in Manchester United’s one-man team Cristiano Ronaldo, the man with thickest neck in football.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

15 hours ago

Streaming overtakes pay TV in Asia, content ...

In India, JioHotstar controls 56%, with Amazon Prime Video and MX Player taking another 25%.

15 hours ago

Can a bank sell 'balance'? Inside Standard ...

In a new three-episode, long-form video series, StanChart urges clients to look after more than just their financial health and well-being.

20 hours ago

Can founder branding be more than just PR 2.0?

As consumers demand authenticity, startups test whether founder-led storytelling builds long-term trust or risks becoming a fleeting PR façade.

20 hours ago

Hakuhodo Data Labs pushes AI-led media optimisation ...

The launch is part of the company’s wider push to develop scalable martech solutions tailored for mobile-first, commerce-heavy markets.