Castrol signs on Cristiano Ronaldo

Any self-respecting marketer looking to bring in a famous personality to represent their brand to the great unwashed should bear in mind the two important rules of celeb endorsement.Number one: always pretend that your consumer is intelligent and discerning by bringing in someone who is relevant to your product.Bearing this in mind Castrol have played a blinder in bringing in Manchester United’s one-man team Cristiano Ronaldo, the man with thickest neck in football.