- Aim higher. Do it better than it’s been done before and watch where that leads. The Apple Watch designed by Jonathan Ive and the film Boyhood by Richard Linklater are instances where the desire to deliver a higher-order experience have paid off handsomely.
- Dare to be different. A creative philosophy that’s almost a cliché but something that’ll always be relevant. As long as our work is personable and new, it’ll be talked of.
- Use all your gold. Give it everything you have. Never, ever, ever, attempt anything half-heartedly.
- Make interesting friends. How interesting our life is, depends upon who we surround ourselves with….for that in turn impacts the work we create. Anna cited Brandon Stanton (creator of the photoblog ‘Humans of New York’) among her many interesting friends, who constantly inspire and amaze her.
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