- Aim higher. Do it better than it’s been done before and watch where that leads. The Apple Watch designed by Jonathan Ive and the film Boyhood by Richard Linklater are instances where the desire to deliver a higher-order experience have paid off handsomely.
- Dare to be different. A creative philosophy that’s almost a cliché but something that’ll always be relevant. As long as our work is personable and new, it’ll be talked of.
- Use all your gold. Give it everything you have. Never, ever, ever, attempt anything half-heartedly.
- Make interesting friends. How interesting our life is, depends upon who we surround ourselves with….for that in turn impacts the work we create. Anna cited Brandon Stanton (creator of the photoblog ‘Humans of New York’) among her many interesting friends, who constantly inspire and amaze her.
Cannes Lions 2016: Sambit’s blog: The writing on the wall
The creative head of DDB Mudra North reflects on the significance of the festival, and learning from Anna Wintour’s talk
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Just Published
Apple to integrate ChatGPT into the next iPhone ...
Ahead of the annual Worldwide Developers Conference, Apple makes plans to integrate more AI-powered features into its devices.
The Tesla trial: Can brands thrive without a ...
Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?
FCB India appoints Mayuresh Dubhashi as chief ...
Known for his cutting-edge campaigns combining new-age technologies with classic storytelling, Dubhashi will work closely with CEO Ashima Mehra at FCB.
BMC threatens license revocation for Ego Media ...
The Brihanmumbai Municipal Corporation has issued a notice to the advertising firm, threatening license cancellation over the alleged illegal hoarding that killed 14 and injured over 70.