While drawing a blank in Digital Craft, Indian entries accounted for 13 of the shortlists in other four categories revealed on 20 June, at the Cannes Lions International Festival of Creativity 2016.
From the region, Grey Bangladesh has earned two shortlists in Product Design.
Three Indian entries have earned shortlists in this category.
Two of them are for McCann Worldgroup's 'The Dancing Letters' for Maharashtra Dyslexia Association.
The other is for J. Walter Thompson's 'Blood Banking' entry for the Indian Red Cross Society.
DDB Mudra Group has two shortlists in OOH. One of them is for the entry ‘Keep the traffic out’ for Sennheiser headphones, and the other for Adidas, ‘Made for Cricket 3’.
Ogilvy & Mather too has two shortlists for work on School For Life. The entries are ‘Uncle First’ and ‘Driver’s Finger’.
Rediffusion Y&R entry ‘Dipper Condoms’ for Tata Motors is among shortlists in OOH too.
Cheil India has one of the PR shortlists for 'The Light Bag' for Salaam Baalak Trust.
Ogilvy & Mather's 'Beauty Tips By Reshma' for Make Love Not Scars has earned another shortlist, this time in PR.
Leo Burnett's 'V Bajaj' for Bajaj Automobiles and Weber Shandwick's 'Daughters of Mother India' for Responsible Films have also made the cut.
Product Design Lions
‘The Dancing Letters’ for Maharashtra Dyslexia Association earns McCann Worldgroup India another shortlist, this time in Product Design.
Two entries from Grey Bangladesh have also made the shortlist. These are ‘Eco-cooler’ for Grameen Intel Social Business and ‘Pedal Pure’ for WaterAid.
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Total entries are down 6% on 2019 - but there has been a surge in entries from indie agencies and production companies