India managed to add a handful of metals to its tally on the second day at Cannes. Along with the two Media Lions, the Indian contingent had a couple of more opportunities to cheer about. Taproot India won a Silver, while BBDO India and Sorento Healthcare Communications had to contend with a Bronze each in the Outdoor Lions category. McCann Worldgroup added a Bronze metal to the Indian tally with a win in the Radio Lions.
Taproot India won the Silver Lion for its entries ‘Dalai Lama’, ‘Nelson Mandela’ and ‘Hitler’ for Audio Book India. BBDO India won the Bronze Lion for their entries ‘Nuclear’ and ‘Sea level’ entered for White Collar Hippies. Sorento Healthcare Communications’ ‘Osama’/’Bush’, ‘Batman’/’Joker’ for Wockhardt, also managed to striek a chord with the jury to bring back a Bronze Lion.
In the Radio Lions category, McCann Worldgroup emerged the only Indian metal winner. The agency won a Bronze for their entries ’Terminator‘ and ‘A few good men’ for Mirc Electronics’Onida DVD Players.
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