Campaign India Team
Jun 09, 2023

Cannes Contenders 2023: Landor & Fitch

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2023: Landor & Fitch

India had a great run at the Cannes Lions International Festival of Creativity in 2022, with a total of 47 metals. Now in 2023, Campaign India aims to lead the charge from this region by showcasing all of India's entries to the festival through our 'Cannes Contenders' series. 


This is based on the premise that Cannes jurors don’t get enough time to scrutinise and deliberate a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint.


Landor & Fitch has one such entry:

Full’r - #EatLikeNoOnesWatching


We developed promotion collaterals and special edition packaging that played up the idea of 'hacking' online meetings, with a QR code leading people to a website where they could record themselves pretending to listen to a meeting, apply it as a filter on Zoom or Google Meet, and #EatLikeNoOnesWatching.




Also read:


Campaign India

Related Articles

Just Published

17 hours ago

McDonald's extra value meals serves indulgence to ...

Watch the films conceptualised by DDB Mudra here

19 hours ago

Lionel Messi issues apology after Hong Kong no-show ...

The ongoing uproar raises the stakes for Messi's brand collaborations with Louis Vuitton, dairy brand Mengniu, baijiu major Chishuihe, and delivery giant J&T Express, among others.

19 hours ago

Campaign India Film Crest Awards 2024: Entries open

Winners are to be announced through an on-ground event in Mumbai during April 2024