Campaign India Team
Jun 09, 2023

Cannes Contenders 2023: Landor & Fitch

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2023: Landor & Fitch

India had a great run at the Cannes Lions International Festival of Creativity in 2022, with a total of 47 metals. Now in 2023, Campaign India aims to lead the charge from this region by showcasing all of India's entries to the festival through our 'Cannes Contenders' series. 

 

This is based on the premise that Cannes jurors don’t get enough time to scrutinise and deliberate a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint.

 

Landor & Fitch has one such entry:

Full’r - #EatLikeNoOnesWatching

 

We developed promotion collaterals and special edition packaging that played up the idea of 'hacking' online meetings, with a QR code leading people to a website where they could record themselves pretending to listen to a meeting, apply it as a filter on Zoom or Google Meet, and #EatLikeNoOnesWatching.

 

 

 

Also read:

 

 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Laurent Ezekiel named Ogilvy CEO, Devika Bulchandani...

The appointments follow the arrival of new chief executive Cindy Rose on 1 September.

2 days ago

Meta rolls out festive tools for India’s ad market

With reels, creators and AI at the centre, its latest updates aim to influence how brands navigate India’s 2025 festive season.

2 days ago

From ‘maybe’ to ‘must do’: Sun Pharma’s diabetes pitch

A father’s evasive answers becomes the centrepiece of a campaign that highlights how diabetes-linked fatigue chips away at everyday life.

2 days ago

Publicis CEO Arthur Sadoun shoots down suggestions ...

'We’re not interested in consolidating more of the same for the sake of efficiencies,' he said at New York investor conference.