Campaign India Team
Jun 09, 2023

Cannes Contenders 2023: Landor & Fitch

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2023: Landor & Fitch

India had a great run at the Cannes Lions International Festival of Creativity in 2022, with a total of 47 metals. Now in 2023, Campaign India aims to lead the charge from this region by showcasing all of India's entries to the festival through our 'Cannes Contenders' series. 

 

This is based on the premise that Cannes jurors don’t get enough time to scrutinise and deliberate a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint.

 

Landor & Fitch has one such entry:

Full’r - #EatLikeNoOnesWatching

 

We developed promotion collaterals and special edition packaging that played up the idea of 'hacking' online meetings, with a QR code leading people to a website where they could record themselves pretending to listen to a meeting, apply it as a filter on Zoom or Google Meet, and #EatLikeNoOnesWatching.

 

 

 

Also read:

 

 
 
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

20 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

20 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.