Campaign India Team
Jun 09, 2023

Cannes Contenders 2023: Landor & Fitch

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2023: Landor & Fitch

India had a great run at the Cannes Lions International Festival of Creativity in 2022, with a total of 47 metals. Now in 2023, Campaign India aims to lead the charge from this region by showcasing all of India's entries to the festival through our 'Cannes Contenders' series. 

 

This is based on the premise that Cannes jurors don’t get enough time to scrutinise and deliberate a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint.

 

Landor & Fitch has one such entry:

Full’r - #EatLikeNoOnesWatching

 

We developed promotion collaterals and special edition packaging that played up the idea of 'hacking' online meetings, with a QR code leading people to a website where they could record themselves pretending to listen to a meeting, apply it as a filter on Zoom or Google Meet, and #EatLikeNoOnesWatching.

 

 

 

Also read:

 

 
 
 
Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.