India had a great run at the Cannes Lions International Festival of Creativity in 2022, with a total of 47 metals. Now in 2023, Campaign India aims to lead the charge from this region by showcasing all of India's entries to the festival through our 'Cannes Contenders' series.
This is based on the premise that Cannes jurors don’t get enough time to scrutinise and deliberate a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint.
Landor & Fitch has one such entry:
Full’r - #EatLikeNoOnesWatching
We developed promotion collaterals and special edition packaging that played up the idea of 'hacking' online meetings, with a QR code leading people to a website where they could record themselves pretending to listen to a meeting, apply it as a filter on Zoom or Google Meet, and #EatLikeNoOnesWatching.