Campaign India Team
Jun 01, 2021

Cannes Contenders 2021: DDB Mudra Group

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2021: DDB Mudra Group
After a year's gap, the organisers of the Cannes Lions International Festival of Creativity 2021 will be celebrating work from the industry through its virtual red carpet awards nights between 21-25 June.
 
Campaign India will be showcasing all of India's entries to the festival through our 'Cannes Contenders' series.    
 
They say Cannes jurors don’t get enough time to scrutinise and deliberate on a piece of work they haven’t really come across before. This series is a way of acquainting them with the good work from India and South Asia before their judging stint. And of course, to acquaint the rest of the industry with which work from this region is competing at Cannes Lions this year.
 
We are presenting here entries from Indian/South Asian agencies that their creators believe should win big at the 2021 International Festival of Creativity.
 
DDB Mudra Group has three such entries.
 
Spotify
Good Day
 
 
Spotify – a late entrant in India’s music streaming market – needed to garner attention by being unexpected in everything it did.
 
Since its launch in February 2019, Spotify had consistently outdone itself through dedicated and relevant marketing interventions. But it needed to find ways to sustain this interest without breaking the bank.
 
And that’s when a seemingly harmless tweet was picked up by our listening team - a tweet where a music fan saw the Spotify logo in his favourite cookie – i.e the Good Day biscuit – India’s iconic chai (tea) time biscuit.
 
Spotify
Play This
 
 
21st June 2020 was special. World Yoga Day, Father's Day, World Motorcycle Day, World Selfie Day, and a Trump Rally had to be celebrated on the same day as Spotify's day or as the world likes to call it 'World Music Day'. The challenge was to come up with an idea that was loud enough to be noticed on a day as noisy as this one. And at the back of it make people realise and experience the exhaustive number of playlists on Spotify.
 
McDonald’s
EatQual
 
 
Everyone loves a burger. But not everyone is able to enjoy one. Millions of people around the world, with limited hand mobility, can’t eat a burger the way others can. With two able hands. 
 
McDonald’s wanted to make the joy of eating a burger equal for all. So, we partnered with ergonomic experts and disability specialists, to design a new packaging case – EatQual. This case holds the burger together so you can eat it with one hand. 
 
Also read:
 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

RK Swamy bets on strategy amid shrinking ad spends

India’s only listed marcomms group takes a consulting turn—launching a brand strategy unit to counter profit dips, global rivals, and client belt-tightening.

4 hours ago

Why has GroupM lost its way for so long? The buck ...

The visceral response to the latest restructuring has been a lament for the way the holding company has moved too slowly and downgraded its agency brands over many years.

22 hours ago

Campaign roundup: Week of 19 May

The latest ad films and campaigns from brands like Spinny, Lay’s, Battlegrounds Mobile India (BGMI), Sting Energy, Vi, Fenesta, Lloyd, Harpic, and more, in our weekly roundup.

22 hours ago

Moves and wins roundup: Week of 19 May

Our weekly roundup of the latest appointments and account wins news from PUMA India, Sapphire Media, BIG 92.7 FM, Gargi, Blinkit, Taboola, OTTplay Premium, Zee Media, BPCL, SRV Media, and many more.