Campaign India Team
Jun 14, 2017

Cannes Contenders 2017: Fisheye

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2017: Fisheye

As we near the Cannes Lions International Festival of Creativity, Campaign India continues with its 'Cannes Contender' series.

The premise is:
 
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
 
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2017 International Festival of Creativity, Cannes.  
 
Fisheye has one such contender.
 
Te-a-me Trumping Donald

It’s been featured in Mashable, Huffington Post, The Independent, The Times of India and over 700 other publications around the world.
 
And it all started with a special delivery of four years’ supply of green tea.
 
Te-a-me has different teas for different needs. We were asked to communicate the power of Te-a-me teas.
 
We created a platform called Te-a-me Interventions and chose to start with the healing properties of Te-a-me Purify Green Tea. Our first intervention?
 
Donald Trump. We delivered four years’ supply of goodness to Trump Tower in New York City. With a message: “It’s never too late to cleanse yourself.”
 
The Result:
• Over three million views and counting
• Engagement in over 80 countries and counting
• 700+ unpaid press mentions and counting
• Featured in Mashable, Huffington Post, Yahoo News, The Independent, The Times of India
• 22,000+ tweets and mentions and counting
 
It’s safe to say that more people today know about the cleansing properties of Te-a-me Purify Green Tea than ever before.
 

 

Source:
Campaign India

Related Articles

Just Published

6 hours ago

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

7 hours ago

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

12 hours ago

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

12 hours ago

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.